3 steps to mastering the right indicators for lasting SEO results
Search Engine Land
OCTOBER 24, 2023
Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leading indicators instead. Why ‘traffic’ and ‘trials’ are terrible indicators of SEO progress Traffic, trials, leads and sales are nice. They’re great. Easy peasy.
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