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5 Things Your Financial Services CRM Needs to Have

Salesforce

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2.

CRM 102
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“Why I’m So Interested In Selling,” Jack Malcolm

Partners in Excellence

Jack has written one of the best books on business/financial acumen, I ‘ve ever read: Bottom Line Selling. At that time the banking industry was very heavily regulated, so we didn’t have to compete too hard for customers. So, tell me why I should bank with you.” Fortunately, we saw past our differences.

Sell 73
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Adtech’s approaches to greener marketing

Martech

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. HSBC Bank aligning green operations with portfolio. Image: Green Media Summit.

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3 Ways Banks Can Bridge The Growing Customer Expectation Gap

Salesforce

Financial constraints like inflation costs and rising interest rates are hitting many consumers hard. This instability, paired with changing customer expectations from banks, means you must focus more on personalizing your customer service engagements and offering more proactive advice.

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How To Write a Business Plan in 9 Steps

Salesforce

But when you dive into the financials, such as how you plan to make money and how much it will cost, those ideas can fall apart. Writing a business plan provides you with the space to create a financial model. Your options vary based on your specific industry or product offering. Back to top.)

Finance 52
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Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently. We are not like other banks.

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Financial services are missing the mark with customers — Here’s why

Salesforce

Financial services customers have a message for their providers: They like doing business online — and they aren’t going back to pre-pandemic habits. That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management. The not-as-good news?

Service 98