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Exploring Meridian, Google’s new open-source marketing mix model

Search Engine Land

Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results. In essence, MMMs split the drivers of sales into factors (e.g., price, product attributes, distribution, promotional actions) and external issues (e.g.,

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Best of the Bot: Create an SEO plan for a digital marketing agency

Search Engine Land

I am trained with Search Engine Land content. Focus on acquiring high-quality backlinks from reputable websites in your industry through guest blogging, influencer outreach, content promotion, and creating link-worthy content. Content marketing and SEO plan for driving sales: 1. Here’s something somebody asked me!

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The B2B CEO’s social media checklist

Martech

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. It depends on the industry.

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2024 PPC budgeting: How to plan and secure your ideal budget

Search Engine Land

Global advertising spend is set to grow […] 8.2% Advertisers should avoid pulling back on spend if they can afford to and take advantage of these high-profile events. Decreasing sales cycle lengths. Generating higher-ticket sales. Does this channel achieve high-ticket sales than others.

Launch 100
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Microsoft ad platforms end support of Twitter tomorrow

Martech

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. Almost 90% of Twitter’s revenue in 2021 came from advertising. Why we care.

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. The ability to try before you buy not only provides immediate value to customers but also leaves a long-lasting impact on sales.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

I am trained with Search Engine Land content. Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

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