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The Problem with Problems and Pain

Iannarino

Writing the book has caused me to recognize a critical insight about B2B sales , or more accurately, about B2B buying. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. The Gist: It is no longer enough to identify your client’s problem, especially when it’s already well-known.

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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals.

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Search Engine Land celebrates its 17th birthday 

Search Engine Land

Well, that’s how some tech rag described him earlier this year. Well, that’s how some tech rag described him earlier this year. And 2024 planning isn’t too far away. He’s also been busy improving our site search, making SMX a subfolder on the Search Engine Land site, where it belongs, and much more.

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B2B Reads: Successful B2B Relationships, Earning Brand Trust, and the Gift of Uncertainty

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Get Your Ideas Across to Listeners More Powerfully. Can you overdo it, focusing on delivery skills so much that your performance actually suffers? Yes, you can.

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8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot

That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby. That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby. 8 of the Most Difficult Types of Prospects (& How to Deal With Them) 1. How to Handle Them: Create urgency. You're welcome.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

Know your product Whereas inside sales reps need to speak intelligently about their products, outside sales reps also need to know how best to use their products, their industrial applications, and in some cases the products’ intricate engineering. Instead, we hurt ourselves more when we aim too low and actually achieve the mark.

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B2B Reads: Leadership Anxiety, Trap of Caring, and Casualties of Perfection

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Leadership anxiety: How To Lead When You Experience It. Anxiety might be the most universal felt experience of leadership. What Does Commuting Do To Innovation.

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