PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.
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