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Location targeting in Google Ads: Balancing automation and control

Search Engine Land

One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually. It covers factors like: Aligning targeting with product/service availability in different regions.

Territory 119
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Episode #081: Keep It Simple in Sales with Andy Paul

Jeff Shore

” I look at it now and I say, “Hey, listen, if you were looking for a racehorse to win you a Kentucky Derby, I’m gonna tell you right now that’s gonna be a lot of work. Because they’ll say, “I’ve got this super high maintenance salesperson out here who’s always sort of going their own path.”

Sales 65
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How We Increased Sales Nearly 100% In One Quarter

SaaStr

Here is how we did it: Eliminated Traditional Territories. And here is why: You have no idea what the territories are worth. At HackerRank, which is a platform that assesses and ranks engineering candidates, there is a definite theme that 80% of the opportunity is in 20% of the territory. You don’t have enough data.

Territory 109
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Is Competition Based Pricing a Winning Strategy?

Salesforce

By strategically setting your prices in response to competitors, you can secure some of their customer base and stay ahead in the market. Back to top ) 5 steps to build a competition based pricing strategy Building a successful competition based pricing strategy requires careful consideration and strategic planning.

Price 52
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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

If you find roadblocks, you can examine each phase of the customer journey to identify barriers and strategize ways to improve. This can reveal potential roadblocks in your sales process which can jeopardize sales targets. Knowing your sales velocity is an important part of accurate sales forecasting.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

4: Don’t make assumptions about pain points Experience and intuition are great tools for a salesperson to have, but be careful not to let them spill over into assumption territory. How to address customer pain points To successfully address your prospect’s pain points, you need to understand and act strategically.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read 4 account-based selling best practices Before you can start strategizing, you have to narrow down the playing field and prioritize which accounts to target and why.

Sell 59