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TikTok launches Search Insights to help creators identify trending topics

Search Engine Land

Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for exmaple, tourism, sports, science) or tailor to their content type with the “For You” option. You can also save these search terms, as shown in the screenshots below.

Launch 109
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Email Mistakes Are Brutal — These Marketers Shared Their Worst Ones

Salesforce

We asked our Marketing Champion community – made up of marketing leaders at companies that are Salesforce customers – to tell us some of their email horror stories. They were good sports and happily chimed in. Read their tales and learn how you can be a better email marketer. Oana Munteanu, senior marketing consultant. “My

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How marketers on Amazon can still launch and grow brands

Martech

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 89
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This day in search marketing history: January 7

Search Engine Land

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google Ads to allow ads for sport betting in New York. Google My Business launches new performance reporting.

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Competing with Twitter (X.com) and Instagram: Tying the Threads together

Martech

Most social media launches start from scratch and that can make it hard to get traction (consider Google Plus). “Why wouldn’t a platform go out and launch a competitor — maybe YouTube goes out and launches its own version of Twitter or Threads and transfers their users over,” mused Subramanian.

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This day in search marketing history: January 27

Search Engine Land

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

It also gives you a product to market. Product lifecycle marketing in the development stage. With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Your marketing strategy should be focused on building brand awareness. Introduction. Rapid skimming.

Product 142