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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

Search Engine Land

Google Ads launches placement reports for Performance Max campaigns finally giving advertisers a view into where their ads served, how many impressions they received, and insight into brand safety. YouTube updates Masthead ad requirements to allow sports betting. New launches. Score one for lead gen marketers!

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8 companies that use social media marketing effectively

Martech

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. TikTok launched the campaign and let its users do the rest. This drink will be launched in the metaverse before being available in stores. Hershey’s started its campaign on Twitch in 2019.

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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6 SEO considerations for a successful international expansion

Search Engine Land

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Essentially, these are the main factors of success in any market entry or global launch. Social networks in the target market.

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How to Market Your Local Business' Grand Opening

Hubspot

Or you can ask city officials to promote your event in their newsletters or official communications with the citizens. Your Network. The most obvious place to market your grand opening is to your own network. You can reach out to your networks on social media, or via email. The more coverage, the better.

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How Discovery Plus markets complex streaming options to an international audience

Martech

This network was rebranded as Dplay. In January this year, the European operation became Discovery Plus; then Discovery Plus was launched in the U.S., The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. you have the old Discovery Networks Inc.

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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!