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Launching a loyalty program: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Implement features that allow users to customize their preferences and receive personalized recommendations based on their interests, location, and past ticket purchases. This can enhance the user experience and make customers feel valued.

Launch 98
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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. How can marketers balance innovation and privacy?

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Google launching Technical ad delivery support on AdMob inventory

Search Engine Land

TCF is a voluntary standard developed by IAB Europe that fosters collaboration between website publishers, app developers, and technology partners. What is the TCF?

Launch 112
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Google launches Bard, its answer to ChatGPT – here’s what it looks like

Search Engine Land

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. These testers test Google’s products to help Google improve and understand how real users are likely to experience these products.

Launch 98
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Highspot Continues Global Expansion with Launch of India Operations

Highspot

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

Launch 52
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59
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AI-powered martech releases and news: May 16

Martech

Alondra Nelson, former acting director of the White House Office of Science and Technology Policy, participated in one of the forums. Now here are this week’s AI-powered martech features, launches and releases.