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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

By reaching out to people who might not be aware of our brand, we can introduce them to our products or services and spark their interest. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Highlight key benefits and use visuals if possible. Research is crucial here.

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Selling Financial Services – 5 x Powerful Tips

The 5% Institute

Selling financial services can sometimes feel a bit harder than selling other product types. Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Financial Services – 5 x Powerful Tips.

Service 98
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The SEO-UX paradox: Achieving visibility without sacrificing user delight

Search Engine Land

While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. Understanding user intent is key to this. Matching intent should incorporate demonstrating experience.

UX 94
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Selling Services – 5 x Secrets To Close More Sales

The 5% Institute

Selling services can sometimes feel a bit harder than selling other product types. Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. That’s why when selling services, you need to have a slightly different format and process to close more consistently.

Service 98
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Framing A Sales Conversation – How To Do It Right

The 5% Institute

It positions you as a trusted advisor , builds trust, gets you the information you need to close the sale, and even eliminates some objections. By framing conversations; you position yourself as a trusted advisor – you let them know that there are boundaries and parameters around the conversation, and that it will be structured.

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The Google anti-trust trial: A deep dive into the details

Martech

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. T]hey use us as a bargaining chip against Google.”

Trust 75
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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Key account management (KAM), also known as strategic account management, is a concept that first emerged in the 1970s.