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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. TikTok was reported to pilot an ad-free subscription service on its app in October. Judge Amit P. antitrust and consumer protection laws in June.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

In the example above, we see how this LinkedIn profile makes ample use of the cover photo section by including: A description of what services the founder offers (“content and outreach services…”) A call to action (“Follow for more!”) This is not a place to simply rattle off your accomplishments and services.

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10 Sales closing questions to seal the deal

PandaDoc

Closing remarks also give your sales team a chance to summarize your brand and the benefits of your products or services. Maybe they need to hire your consultative services for an event or some other time-sensitive reason. Focus on the key features of your services and how they address the prospect’s biggest pain points.

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How to Get the Most Out of a Sales Call

Salesforce

The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” This isn’t just a quick pitch, however.

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Adopting artificial intelligence in your sales process

PandaDoc

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. These companies resell the solution and bundle services around the solution to add value to the customer.

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Cold Email: Everything a Salesperson Needs to Know

Veloxy

I’m raising funds from people who care about the pain points of online misinformation, want to change the way we consume online content and who wish to reduce trust in the media. Use this subject line as a follow up and ask how you can be of service. The reason for this is that we tend to trust those who are similar to us.