Martech

SEPTEMBER 14, 2023

Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times. Many CEOs regret not prioritizing market share during periods of resiliency and growth. Study “market share capture” strategies and how to finance them.

GTM 111

GTM Market share Growth Technology 111

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 130

Commission Legal Campaign Retail 130

SaaStr

MAY 27, 2024

To IPO, companies need to triple their market share in their core market and have a churn rate of less than 3-4% per month. The market is flooded with capital, leading to higher valuations and unrealistic expectations. He says that there are three main reasons for this: The cost of customer acquisition has gone up.

Growth 70

Growth Price Market share Engineering 70

Hubspot

MARCH 10, 2021

As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, let's review everything you need to know about share of voice. You can calculate share of voice for organic traffic and social media, in addition to paid advertising. Social Media.

Market share 91

Market share Campaign Represent Conversion 91

Search Engine Land

FEBRUARY 19, 2024

Whether it’s your main website, directories, advertising campaigns, public relations, or other channels, they should all rely on this centralized source for accurate brand information. Domain vs. subdomain: It is always good to have all location information configured under the main domain.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Martech

FEBRUARY 26, 2024

There are many possibilities, depending on the human user’s industry and main objectives: To improve the prompt and gain more actionable insights, consider providing additional context and specificity. Are there any new players or substitute products that could have impacted our market share?

Price 90

Price Strategic planning Referrals Sales 90

Martech

DECEMBER 4, 2023

Dig deeper: Why we care about advertising: A marketer’s guide Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Context) I’m director of ecommerce for a portable bluetooth speaker brand with 10% market share. Format) Please include any benefits or downsides.

Campaign 94

Campaign Follow-up Market share Technology 94

Heinz Marketing

OCTOBER 25, 2023

Using the marketing strategies that are working today – such as taking advantage of an up-and-coming platform – can help you stay ahead of the competition to preserve or increase your market share. Instead, take the time to explore new platforms and formats to distribute your marketing content.

Go To Market 116

Go To Market Launch Strategize Follow-up 116

Search Engine Land

APRIL 11, 2024

The main considerations for this path are: Are the margins drastically different? Targeting in Performance Max is different than in other campaign types, so you really need to look at location, time, and budget as the main driving forces for different campaigns. This is essentially DSAs.

Campaign 113

Campaign Represent Networking Conversion 113

Closing Bigger

JUNE 9, 2022

Keeping the Board or shareholders happy is their main priority. Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Lowering Cost of Production: Lowering costs equal better margins and bigger profits.

B2B 98

B2B Sell Government Presentation 98

Salesforce

MAY 3, 2024

A business plan establishes goals Writing a business plan helps establish benchmark goals — those that are on your path to the main goal — and determine what you need for your success. The market analysis section requires you to validate that there is enough demand in the market for your business to both enter and grow.

Finance 52

Finance Pitch Legal Repeat business 52

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Dig deeper: An SEO guide to audience research and content analysis If you’re still struggling with the main keyword, do an end-around You won’t always get breakthroughs that clean, though.

CRM 94

CRM Angle Niche Clients 94

Closing Bigger

JUNE 9, 2022

Keeping the Board or shareholders happy is their main priority. Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Keeping the Board or shareholders happy is their main priority.

B2B 52

B2B Sell Government Advertising/ Marketing 52

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

JANUARY 9, 2020

Here are Gartner’s estimates of each segment: But, the SaaS/application layer is much more diverse than just 3 main vendors. It’s very hard to even get 5% market share across the entire application / SaaS layer. Or at least, just as large or close. But Salesforce, at ~$20b in ARR growing 20%+, has that.

Contract 97

Contract Engineering Trust Market share 97

Search Engine Land

NOVEMBER 23, 2022

In the early years since its inception, Google performed pretty well by PageRank alone and grew its market share continuously. Eventually, one of Google's main SEO documents which largely focused on links was updated to predominantly cover content. Hidden text. Misleading meta tags.

Gaming 107

Gaming Engineering Start-ups Technique 107

SaaStr

JUNE 2, 2021

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. And why do they do that? Well, hybrid matters because SaaS today, is so mature. Olof Mathé: Okay, what about showing value?

Sales 97

Sales Up-sell Price Start-ups 97

Hubspot

MARCH 29, 2019

Brand dilution is when a company’s brand equity diminishes due to an unsuccessful brand extension , which is a new product the company develops in an industry that they don’t have any market share in, like Reese’s Puff Cereal or Gerber’s baby clothes. Every business wants to capture as much market share as possible.

Trust 76

Trust Market share Closing Product 76

Cerebral Selling

OCTOBER 5, 2020

In Sell The Way You Buy , I talk about this concept extensively and provide examples of emotionally-charged enemies that fall into four main categories: Old, outdated processes and systems. You’re thinking, “We sell thousands of food products and have huge brand awareness and market share. Fear and risk.

Drivers/motivators 130

Drivers/motivators Manufacturing Entertainment High impact 130

Search Engine Land

JANUARY 3, 2023

Google Timeline Experiment Seen In Main Search Results. 2009: Clicking the “More timeline results” in the main search results led to a page with much more historical data about the query, which Google said came from their News Archive search service: Nathan Stoll, Long Time Google News Product Manager, Leaves Google.

Launch 92

Launch Engineering Drivers/motivators Territory 92

Martech

JANUARY 5, 2022

With the exception of the group that tries to strike and sustain partnerships with businesses and organizations to help incentivize their employees to pursue a WGU degree with a discount as a perk, WGU’s marketing efforts are mainly B2C. Further, B2B and B2C marketing share plenty of common aspects.

B2C 98

B2C B2B Real Estate Finance 98

SaaStr

FEBRUARY 2, 2021

While Shopifty in some ways pulled even further away from the pack, and grew faster than the much-smaller BigCommerce post-Covid, Big Commerce still benefitted never the less, even if it did not gain market share. It’s a $5B market cap company today! You can see above Webex and RingCentral did grow faster after Covid hit.

E-commerce 61

E-commerce Growth Market share Product 61

Search Engine Land

DECEMBER 13, 2022

These studies will determine whether the brand can enter a new market, if the timing is right, or if there’s an opportunity to scale. Essentially, these are the main factors of success in any market entry or global launch. The correct paid media channels for launching in a new market.

Territory 99

Territory Networking Campaign Launch 99

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 112

Objectives and Key Results Retail Engineering Launch 112

Search Engine Land

JANUARY 10, 2023

Google explained which types of interstitials were going to be problematic, including: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page. New AOL Finance Gains Market Share To Become Top Site.

Finance 87

Finance Engineering Launch Campaign 87

Salesforce

OCTOBER 18, 2023

What are the marketing challenges of demand generation? The main challenge is keeping your customers’ and potential customers’ interest and attention focused on you — even as they’re inundated with lots of content. Demand generation faces a more crowded marketplace than ever before.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Search Engine Land

DECEMBER 20, 2022

Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been a better time to scale Google Ads. It’s important to note that your billing profile does not need to be the same as your main ad account.

Campaign 78

Campaign Follow-up Promote Start-ups 78

Sales Hacker

NOVEMBER 11, 2020

In the past, strong relationships were the main way to get in front of a prospect and close a deal. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. First, identify your main objective. All I mean is: the way people buy has changed drastically.

Launch 100

Launch Sales Price Clients 100

SaaStr

OCTOBER 19, 2022

Your main goal is to create a successful business and have a strong partner to support you throughout the process. Many founders focus solely on market share. There’s a reason for that, and it’s important to do so, but don’t forget about mind share. Get ahead of any disagreements or arguments.

Follow-up 105

Follow-up Up-sell Product Price 105

Martech

JANUARY 25, 2022

When the lead is qualified by marketing, it passes from one world to the next—broad to narrow. If the MQL is the main KPI you report on as a marketer, it’s not enough. Imagine a world where sales and marketing could work together throughout the entire life cycle of the lead—from initial awareness to closed deal.

Finance 88

Finance Sales Contact Prospecting 88

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. You can go a little more in-depth here, so explain what void this product fills in the market and what opportunity you're seizing on to expand your market share, delight more users, and expand your customer base.

Launch 91

Launch Product Contact Follow-up 91

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Below are some of the main KPIs we track: Zero results searches This KPI measures the number of searches that don't yield any results or satisfactory responses for the user, which is crucial for improving search result accuracy and relevance. Omnichannel maturity.

Objectives and Key Results 108

Objectives and Key Results X-functional Intrinsic Construction 108

Spiro Technologies

MARCH 29, 2024

How do you measure market share? We’ll put a Redi-Rock retaining wall right tight on a lot line where you can put your utilities, your water main, storm sewer, those things, directly behind the wall without needing any soil reinforcement and you can pave your parking lot directly on top of it. How do you measure market share?

Manufacturing 45

Manufacturing Up-sell Healthcare Territory 45

Heinz Marketing

SEPTEMBER 10, 2020

The main reason behind B2B brands embracing gamification is the incredible opportunity that it creates to monitor and measure engagement with the target audience… B2B marketers can leverage the sudden craze for games as part of an integrated campaign.”. “The Like an event, it fosters interaction and high levels of engagement.

B2B 103

B2B B2C Gaming Campaign 103

Lead Fuze

JANUARY 1, 2022

The idea is to start with your main point, and then use logically grouped arguments to support it. These are facts and data that support the main point (governing thought). Answer: Your main idea. To regain profitability, we have to cut prices in order to increase market share. Distinguishing the Noise.

Pitch 52

Pitch Government Commission Drivers/motivators 52

SaaStr

APRIL 22, 2022

Initially, they had planned on using their temperature sensors to get readings on refrigerators at the company’s main buildings. . Still, in the day-to-day execution, he worried that they’d run out of addressable market share. They visited Cowgirl Creamery, a popular cheese manufacturing company in California’s Bay Area.

Manufacturing 92

Manufacturing Launch Growth Product 92

Search Engine Land

MARCH 29, 2023

More importantly, from a marketing perspective, simply regurgitating information found elsewhere on the web doesn’t provide value to your users. In doing so, you will capture and retain market share. Market management Market share is a delicate topic and needs to be managed with care.

Legal 105

Legal Launch Follow-up Drivers/motivators 105