ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. CXL did a study on what makes a website feel luxurious , and the key takeaways match up with the design philosophy of some of the best performing luxury brands out there, as well as with our own research.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

PandaDoc

OCTOBER 13, 2022

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. Among the main differentiators between the plans is how many operations can be automated, which email marketing features are present, and how many open deals you can work with in parallel. Our rating : 4.1/5. Ease of use : 3.5/5.

X-functional 52

X-functional Territory CRM Lead generation 52

Sales Pop!

OCTOBER 21, 2022

Its main purpose is to introduce your company, products, and services. But, when talking about targeted promotions and marketing campaigns, the odds are your potential customers will be forwarded to a dedicated landing page after clicking on an ad, Google result, CTA, or link. Get to the Point Immediately. Highlight Customer Benefits.

Conversion 40

Conversion UX Objectives and Key Results Follow-up 40

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Pricing for Adobe Target is available on request.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

JULY 10, 2019

“Getting great results” and “creating great reports” are very different skill sets. The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions: Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.

Clients 133

Clients Objectives and Key Results Drivers/motivators UX 133

ConversionXL

SEPTEMBER 10, 2019

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. Non–data scientists often overestimate the certainty of test results. From a branding or UX perspective, it should feel a little “off.” Things…did not go well. Take 95% certainty compared to 99%.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

JUNE 19, 2019

Apple increasing iPhone prices). Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. So what works?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

MARCH 25, 2016

For abstract things, icons rarely work well.” (via UX Myths). You could see the icon and think “contact page” and I could see the icon and think “pricing page” Worse, you could know exactly what the icon is of and I could have no idea. But what if you add rollover / alt text like Unbounce or legends / keys?

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Given the results of BrandShop’s study, it seems many brands (not just Dewalt) are under delivering – in a big way.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

PandaDoc

MARCH 30, 2021

Any edits you make on the main form will be mirrored across all the derivatives in an instant. We’re talking ERP and CRM data, pricing tables, inventory, reference materials, you name it. Pricing: The Essentials and Advanced plans are available for $15 and $45 per user, per month. The affordable price-point is a bonus as well.

Legal 52

Legal Price Objectives and Key Results UX 52

PandaDoc

MARCH 30, 2021

Any edits you make on the main form will be mirrored across all the derivatives in an instant. We’re talking ERP and CRM data, pricing tables, inventory, reference materials, you name it. Pricing: The Essentials and Advanced plans are available for $15 and $45 per user, per month. The affordable price-point is a bonus as well.

Legal 52

Legal Price Objectives and Key Results UX 52

ConversionXL

NOVEMBER 23, 2015

For instance, we can: Uncover UX issues. What are the key pages on your site with a high exit percentage? Before Anything Else, Define Your Objectives. The effectiveness of your on-site survey strategy hinges on clearly defined business objectives. moves the mouse cursor next to the browser window closing X). Be specific.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

APRIL 25, 2016

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Image Source.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. Information architecture should also include little things like deciding that products on a search page should be ordered by price rather than by name. Do they have what I am looking for? What do I do now?

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

DECEMBER 23, 2015

Its results are not guaranteed to be optimal, but this is a good way to familiarize yourself with every area of the site and identify problem areas. Are all important associated pieces of information clear (pricing, shipping info, warranty, return policy etc)? As a result, it will be given the most attention.

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. You may have one observation and then multiple inferences, which would result in multiple design options. The protagonist, the main characters, the supporting characters, sub-plot characters, one string characters. Show the process, not just the result.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. And it was a light bulb over all of our heads. ” And that was a huge shift in our company.

Start-ups 51

Start-ups Objectives and Key Results UX Follow-up 51