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Website Information Architecture: How to Optimize for UX

ConversionXL

Peep Laja and Brian Massey discuss optimizing your website’s main navigation. Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. method for finding patterns in how users expect to find content or functionality.

UX 114
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Main Page Recommendations. Personalized Recommendations.

UX 115
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

To stand out, you need a strong user experience (more on this below) and brand differentiation. ASO helps you avoid sameness by: Becoming more discoverable for relevant keywords that users search for. Ensuring users stick around longer. Doing so helps to level up your UX and build personalized, tailored journeys.

UX 121
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. How does the user experience on my website stack up to the competition? Free UX & Usability course. How does your site's user experience stack up to the competition? How does your site's user experience stack up to the competition?

UX 126
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How to redesign your site without losing your Google rankings

Search Engine Land

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. You may be doing something right when your revenue continues to grow despite such a bad user experience. Otherwise, a redesign is probably overdue.

UX 103
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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Here are research and testing techniques UX professionals use to determine the best information architecture, workflows, menu structure or web site navigation paths. method for finding patterns in how users would expect to find content or functionality. Should the main menu be horizontal or vertical? Card sorting.

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. The bottom line is this: Behavior = Motivation x Ability x Trigger. How to Design Your “Add to Cart” Function and Shopping Cart Page. The bad: The main CTA is “Save & Continue.”