Remove managers-our-people-are-our-customers
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Managers, Our People Are Our Customers

Partners in Excellence

What if we applied the principles of high impact, value creating selling to our work with our own people? What if we started applying the principles we leverage to create differential advantage, customer experience which drive retention, renewal, and growing our customers to our people.

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AI And Buyer Confidence

Partners in Excellence

All credit for this post goes to Scott Gillum and his fantastic post: Why Relying on AI Won’t Improve Customer Experience. Without a doubt, AI will have a huge impact on both how we manage/lead our organizations and on how we effectively and efficiently engage our customers in their buying process.

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Change, Do We Really Understand It?

Partners in Excellence

As much as we tire talking about the constancy of change, our jobs as sellers only exist because of change. We are trying to get our customers to change from the current products or services they are using, to our products and services. It is impossible for us to grow our business.

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Committed To Not Changing!

Partners in Excellence

We know what we have to do, and, for the most part, each of us is well intended–we really want to do the things that cause us, our customers, and our companies to be successful. For example, as sales people, we know–without a doubt that: We’ve got to prospect and fill our funnels.

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Simplification…….

Partners in Excellence

Workloads seem to sky rocket as do demands on our time. Distractions whether device based, app based or self inflicted consume our time. We make our work harder than it should be, then as a result find our calendars overwhelmed. We make our work harder than it should be, then as a result find our calendars overwhelmed.

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What Buyers Need From Sellers

Partners in Excellence

They don’t need a lot of education about our products. We always seem to lead with our products and focus our conversations on those. They can learn so much from our websites, the content, papers, and other materials available to them digitally. They already know that–again from our websites.

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How to adapt your marketing for the new era of data analytics by Salesforce

Search Engine Land

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.