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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The new Bing failed to take any market share from Google after six months. That’s just not what we do.”

Retail 130
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This day in search marketing history: January 14

Search Engine Land

We love this product and team; on strategy and profitable.” 2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2014: Creating Links That Offer The Best User Experience by Erin Everhart.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 81
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

It contributes to more than 25% of overall income and profits. When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Market share: How much of the target market has the product captured compared to competitors?

Launch 59
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The Ultimate Guide to Website Development (for Marketers)

Hubspot

It’s the digital infrastructure, and to non-developers, it looks like a bunch of numbers, letters, and symbols. What pages and categories are essential to your site and user experience, and which ones could be removed or combined? We’ll cover some front-end coding languages in the next section. How will the pages link together?

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111
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How to Build a Product Launch Strategy

ConversionXL

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. Do a competitor analysis.

Launch 96