The state of GA4, one year after the big migration
Martech
APRIL 17, 2024
Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. We have some clients who are now running GA4 concurrently with Adobe.
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