Search Engine Land

AUGUST 29, 2023

As we grew, we faced the challenge of scaling our team and continuing to deliver strong work, all while maintaining the culture that enabled our growth in the first place. This article underscores the significance of creating a strong culture and shares our tactical steps as we grew our team. Foster communication across locations.

Objectives and Key Results 135

Objectives and Key Results Consult Clients Growth 135

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. How did your integration effort help the last marketing campaign? Part one can be found here.

Government 141

Government Campaign Strategize Customers 141

Partners in Excellence

APRIL 5, 2024

Some are or have been senior executives in very large companies, some are individual contributors. Adaptation and Resilience : The need to adapt to changing markets, technologies, and client needs, as well as resilience in the face of rejection and setbacks, is a theme that underscores the dynamic and sometimes challenging nature of sales.

Sell 114

Sell Cross-sell Drivers/motivators Education 114

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Manufacturing 109

Manufacturing Promote Pipeline Technique 109

SaaStr

FEBRUARY 28, 2024

In a lineup of all Enterprise B2B SaaS companies with similar features, investors can only choose one or two per year. She’s also sat on boards with 15 or 16 companies, figuring out what does and doesn’t work for her as an investor. Culture, culture, culture. Building a company takes 5-7 years.

Pitch 83

Pitch B2B Up-sell Meeting 83

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customers 97

Customers Sports Pipeline Promote 97

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. It helps leaders make more informed and effective decisions for the company’s future.

Growth 109

Growth Strategic planning Strategize Technique 109

SaaStr

DECEMBER 12, 2022

Every SaaS company strives to adapt to the emerging changes in the market as soon as possible and achieve sustainable growth. Product differentiation strategy entails capitalizing on your company’s uniqueness to attain a competitive advantage in a saturated market. The marketing tone you use.

Growth 73

Growth Product Customers Start-ups 73

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. Companies that get too caught up chasing those shiny, short-term wins? They’ve got a point.

Strategize 101

Strategize Negotiate Follow-up Growth 101

Sales Hacker

FEBRUARY 13, 2024

Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

GTM 85

GTM Go To Market Sales Pipeline 85

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul.

Process 112

Process Government Consult Clients 112

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

GTM 83

GTM Customers CRM Go To Market 83

SaaStr

APRIL 23, 2024

The company has gone from 1600 employees to over 5500 and most recently crossed the $2B ARR mark. These are Databrick’s cultural values, so it’s unsurprising that it evolved from a single-product company to a multi-product company today. It’s also a crucial part of many company successes, including Databricks.

Product 93

Product Government Engineering User Experience 93

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” It might feel new at first – most marketers were never taught this – but it’s a skill that will help you throughout your career. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 98

CTR Real Estate Legal Clients 98

Salesforce

SEPTEMBER 11, 2023

Building a Data Culture for Business Impact Who needs a data culture? A data culture is a work environment where everyone can understand and use data in their work. You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did.

Government 105

Government Strategize Technology Technology 105

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. EXL and Quilt.AI

Technology 97

Technology Technology Campaign Promote 97

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. This information lets you create more personalized and effective marketing campaigns.

B2B 108

B2B Construction Drivers/motivators Campaign 108

Martech

JANUARY 3, 2024

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Successful agile marketing transformations happen when: Change is incremental rather than all at once. The culture needs to be one where people feel psychologically safe enough to try new things without fear.

Trust 102

Trust Represent Growth Meeting 102

Martech

APRIL 25, 2024

Company A bought Company B for a reason. The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. “The The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. Look out for promises. Product roadmap.

Contract 98

Contract Legal Price Technology 98

SaaStr

APRIL 8, 2022

As customers become more resistant to marketing, companies need a bulletproof messaging strategy. For DigitalOcean, happiness is their marketing hack. Carly Brantz, CMO of DigitalOcean, outlines how to grow your business by creating a culture of happiness. And when your customers grow, so too does your company.

Growth 86

Growth Education Meeting Conversion 86

Heinz Marketing

OCTOBER 13, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. companies between $960 billion and $1.2 Remote work appears like a win-win for companies and employees. Companies save on office expenses, and employees eliminate their commute, often adding that travel time to their available work hours. trillion per year.

Construction 117

Construction Promote Follow-up Meeting 117

Martech

MARCH 3, 2023

It takes a fully-functioning team across multiple disciplines to create successful marketing results. The final part of this series tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. Culture isn’t static, either.

Customers 88

Customers Objectives and Key Results Strategize Drivers/motivators 88

SaaStr

AUGUST 1, 2022

In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Red Points’ CEO, Laura Urquizu, breaks down their road map to not only becoming market leaders but creating a new market entirely.

E-commerce 85

E-commerce Territory Niche Clients 85

Martech

FEBRUARY 6, 2024

Budweiser and other big brands are using their Super Bowl LVIII spend to tap into the rich tradition of the big game, as well as the broader culture. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage. Some brands are rolling out interactive contests to build more hype and engagement.

Gaming 111

Gaming Sports Follow-up Campaign 111

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Differentiation through values There are thousands of digital marketing agencies in the U.S.,

Contract 102

Contract Clients Pitch Growth 102

SaaStr

APRIL 1, 2022

Early in the company’s life, he was more willing to allocate funds to the sales team than to any other department. They eventually acquired companies, but Schuck advocates for acquiring sooner, especially if you are profitable. He explains that if his company completed its acquisitions sooner, it would have saved $700 million.

GTM 93

GTM Account management Growth Strategize 93

SaaStr

DECEMBER 27, 2023

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. Companies must focus on finding the right ICP that responds better to their messaging. The LMS market segment is big, and Docebo thinks about it in two folds. market is double the size of the internal one.

Real Estate 81

Real Estate Contract Start-ups Growth 81

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Another approach is to focus on low-cost or no-cost marketing tactics.

Strategic partnership 109

Strategic partnership Tradeshows B2B Strategize 109

Sales Pop!

NOVEMBER 26, 2023

This is where business anthropologists, like Oliver Sweet, step in, armed with their expertise in cultural analysis and human behavior. Oliver helps organizations navigate the complexities of diverse cultures and connect with their target audiences on a deeper level. Through international research and immersive experiences.

Government 59

Government Drivers/motivators Campaign Service 59

SaaStr

MARCH 3, 2023

There are two types of SaaS companies in the world: those that are category creators and the challengers of incumbent technology. At SaaStr APAC 2023, Scott Pugh, VP of Sales at Figma, shared how to scale these two sales teams while building culture. Diversity is really important when scaling. Don’t overhire. You’ve Hired Your Team.

Construction 90

Construction Sales Referrals Contract 90

Search Engine Land

NOVEMBER 16, 2022

Pop quiz: What’s the definition of “SEO culture” at an enterprise company? Look, SEO at an enterprise company is fun. The fact stands: If you want to gain the respect and trust of your peers for your SEO strategy at an enterprise company, you have to dedicate 50% of your time to education and culture.

Education 96

Education Legal Trust Promote 96

Closing Bigger

APRIL 22, 2024

Here’s the Youtube version of this AI for Sales Podcast: Here are some of the key differences between linear and exponential sales strategies: Market Approach: Linear companies market where the customer already is, while exponential companies leverage omni-channel expansion to seek out new and untapped opportunities.

Sell 59

Sell Networking Sales Technology 59

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This presents a challenge and an opportunity for marketers. The challenge is making campaigns that are more nuanced and aware of cultural differences when targeting this audience.

Represent 107

Represent Follow-up Campaign Presentation 107

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

Go To Market 77

Go To Market GTM B2C Price 77

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

B2B 125

B2B X-functional Pharmaceutical B2C 125

Martech

DECEMBER 28, 2023

.” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

Government 100

Government Technology Technology Start-ups 100

Gong.io

AUGUST 31, 2021

I’m the CMO of Gong, the fastest-growing revenue intelligence company in the world, and nothing we do is subtle. How many other SaaS companies do you see rocking bright purple in their branding? . We don’t speak like a company. We did this intentionally when branding the company. Polarizing Marketing.

Product 118

Product Technology Technology Education 118