Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

B2B 138

B2B Campaign Technology Technology 138

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Niche 126

Niche Negotiate Legal Contract 126

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. These strategies range from visual enhancements and dynamic pricing to leveraging social media and beyond.

Hospitality 52

Hospitality Strategize Price Promote 52

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 101

Niche Territory Education Referrals 101

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Get MarTech! In your inbox.

Campaign 105

Campaign Conversion Customers Process 105

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Social Sentiment tools, such as Brand24 or Brandwatch, can be leveraged to monitor them. This remains relevant today.

Manufacturing 109

Manufacturing Real Estate Strategize Territory 109

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Pharmaceutical 116

Pharmaceutical Healthcare B2C Strategize 116

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Legal 115

Legal Strategic partnership Contract Trust 115

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Data campaigns that align with media trends garner media coverage to enhance a reputation.

Represent 113

Represent Engineering Niche Service 113

Search Engine Land

MAY 10, 2023

Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. Get the daily newsletter search marketers rely on. Find social influencers for product promotions Social media influencers can significantly impact product sales in the ecommerce sector, but finding them can be tricky and time-consuming.

Niche 115

Niche Promote Contact Gaming 115

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 114

Sports Education Service Technology 114

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promote 105

Promote Campaign B2C Retail 105

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 111

Sports Education Service Technology 111

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 101

Customers User Experience Referrals B2B 101

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building.

B2B 115

B2B Customers Objectives and Key Results Price 115

Martech

JANUARY 4, 2024

Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

E-commerce 111

E-commerce Retail Entertainment Launch 111

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset.

UX 114

UX User Experience Engineering CTR 114

Search Engine Land

FEBRUARY 29, 2024

Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. Personalized content experience.

Engineering 120

Engineering Campaign Education Service 120

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Combined with the power of social media, fast internet and engaging full-screen ads, this innovation made a big impact.

Launch 101

Launch Presentation Growth Campaign 101

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. If not, they risk ceding the narrative and attention to competitors, influencers and online publications. For example, you can identify the most common terms being searched related to your market. What is business casual?”

Retail 104

Retail Trust Networking Presentation 104

Salesforce

NOVEMBER 16, 2023

It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Social media has become the first stop in product research.

Referrals 124

Referrals E-commerce Promote CRM 124

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. Their approach encompasses identifying target audiences, choosing suitable platforms, deciding on ad types and even collaborating with influencers.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

NOVEMBER 22, 2023

a month, users can experience a version of Snapchat that serves all ad formats – this totals to $US46.97 a month, users can experience a mostly ad-free version of Snapchat. Australia market only. The new Snapchat+ tier was first spotted by social media consultant, Jonah Manzano. First look. SUBSCRIBE See terms.

Strategize 110

Strategize Consult Campaign Engineering 110

Search Engine Land

NOVEMBER 17, 2023

UGC is now a key part of our online experience, shaping opinions, influencing decisions, and fostering communities. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? Users are migrating searches to platforms where first-hand experience is more obvious.

Engineering 114

Engineering Trust Click Through Rate Promote 114

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

B2B 59

B2B Customers Education Entertainment 59

Search Engine Land

SEPTEMBER 25, 2023

An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle. In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art.

Customers 128

Customers User Experience B2C Engineering 128

Search Engine Land

NOVEMBER 29, 2023

It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Google has transformed itself from a search engine to a surface ecosystem that focuses on anticipating and satisfying users’ needs, enabling it to reach and influence people before they need to search.

Networking 106

Networking Follow-up Sports Engineering 106

Search Engine Land

OCTOBER 24, 2023

The social platform is currently trialling this experiment with select users in select markets on its app. Brands collaborating with influencers may now have the opportunity to work on longer creatives together. TikTok is testing increasing its video upload limit to 15 minutes. Why we care. YouTube comparisons.

Consult 104

Consult Engineering Follow-up Start-ups 104

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Create awareness with paid social media posts 2. Build high-value customer relationships with helpful organic social content 3. Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5.

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

B2B 111

B2B Advertising/ Marketing Negotiate Management Consulting 111

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. Unfortunately, traditional methods of social media analysis are no longer working. Personalized marketing content.

Niche 101

Niche Technology Technology Trust 101

Search Engine Land

NOVEMBER 21, 2023

This approach ensures that PR efforts are relevant and strategically aligned to influence audience interests and behaviors. PR and marketing teams prioritize the brand’s appearance on a search engine results page (SERP), emphasizing page titles, meta descriptions and hero images.

Objectives and Key Results 119

Objectives and Key Results Strategize Non-Profits User Experience 119

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

B2C 110

B2C Launch High impact Market share 110

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Healthcare 105

Healthcare B2B Hospitality Education 105

Martech

AUGUST 2, 2023

So what does Threads mean for marketers? Brands and influencers did, however, rush to stake a claim in the new social territory. Some reporting suggests that brands, at least, are having a better experience on Threads than on Twitter. Brands get early engagement on Threads But are they getting engagement?

Entertainment 88

Entertainment Launch Territory Sports 88

Heinz Marketing

MARCH 3, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing If you’re like me and many other marketers, you’ve probably heard the term “Modern Marketing” a lot. What makes it different from traditional marketing? What changes are involved to start modernizing your marketing efforts?

Click Through Rate 102

Click Through Rate Campaign Technique Customers 102

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 93

Strategize Campaign User Experience Start-ups 93