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LinkedIn’s most effective posting strategies unveiled by new study

Search Engine Land

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. Prioritize video content to increase the likelihood of your posts being shared on LinkedIn. Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments.

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LinkedIn launches sponsored articles

Search Engine Land

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. When a company account publishes an article on LinkedIn, admins now have the option to promote it. What LinkedIn is saying.

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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

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Driving lead generation with paid media: What’s new and what’s next

Search Engine Land

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. The strategies leveraged to do this can vary based on your target customer, company, and industry.

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6 areas to address before increasing B2B paid media investment

Search Engine Land

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Ad-to-landing page alignment. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2.

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