Martech

APRIL 25, 2024

For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. IAB partnered with Guideline, which drew on ad billing data and market estimates for the report. Qualitative research was supplied by Advertiser Perceptions. Why we care.

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Retail Growth Process Advertising/ Marketing 102

Search Engine Land

MARCH 27, 2024

million advertiser accounts last year – nearly double the previous 12 months. Cracking down on fraudulent accounts is critical for brand safety and also helps to ensure a safer space for consumers so that they can confidently make online transactions. million advertisements for violating our financial services policy.

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Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

Campaign 125

Campaign Engineering Technology Technology 125

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made.

Launch 107

Launch E-commerce Campaign Education 107

Search Engine Land

JANUARY 17, 2024

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, as they are rolled out in the coming weeks. What is the Digital Markets Act (DMA)?

Commission 112

Commission Legal Follow-up Service 112

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. ” Get the daily newsletter search marketers rely on. PMax explained. Why we care.

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Campaign Launch Networking Start-ups 125

Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. Get the daily newsletter search marketers rely on. judge has ruled.

Technology 99

Technology Technology Price Campaign 99

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. However, Microsoft Advertising Editor can now be used to update associations in bulk.

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Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Among this group, 60% did not consistently or at all disclose that their content was advertising.

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Commission Legal Promote Service 108

Search Engine Land

MARCH 13, 2024

Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness. Advertisers can now include branded videos or customer demonstrations instead of just static images. Advantage+ catalog ad s update. Reminder ads.

Retail 118

Retail Campaign Launch Networking 118

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). However, marketers shouldn’t presume a delay, as there is still time for Google to resolve these issues. What the Competition and Markets Authority is saying. Next steps.

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Government Engineering Technology Technology 136

Search Engine Land

FEBRUARY 29, 2024

The lack of information surrounding the new ad format has drawn criticism from advertisers. First spotted: The new ad format was first flagged by Anthony Higman, CEO of online advertising agency Adsquire , who shared a preview on X : He posted: “These aren’t LSAs, they’re PPC ads. ” Why we care.

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X-functional Engineering Launch Clients 127

Search Engine Land

AUGUST 30, 2023

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm.

Territory 126

Territory Campaign Networking Represent 126

Search Engine Land

NOVEMBER 6, 2023

If Amazon is found guilty of charging brands high fees for showing irrelevant ads that hurt the user experience, advertisers may want to consider moving their ad spend to other platforms for a healthier return on investment and more effective ad placement. Degrading search results. ” Junks Ads. The impact of Junks Ads.

Price 115

Price Commission Retail User Experience 115

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. A world of excess: Is more really better?

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A/B testing Click Through Rate Campaign Trust 127

Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. Consumers are also more aware and protective of their online privacy. Why we care.

Launch 112

Launch Government Legal Trust 112

Search Engine Land

FEBRUARY 14, 2024

The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA). Get the daily newsletter search marketers rely on.

Campaign 130

Campaign Engineering Process 130

Search Engine Land

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. As advertisers explore options beyond third-party cookies for targeted ads, this deal offers inspiration for alternative approaches to reach high-value consumers online. Why we care. How it works.

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Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. Outspend on Temu.

Trust 107

Trust Represent Legal Niche 107

Search Engine Land

JANUARY 4, 2024

Eligible advertisers who want to run sports betting ads in Delaware will need to apply for accreditation. When completing the form: In ‘Summary of the issue’ : Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL. Get the daily newsletter search marketers rely on.

Gambling 118

Gambling Gaming Sports Campaign 118

Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. To begin using enhanced conversions, you must first have online or offline conversion tracking set up to receive conversions. and Canada, you can now utilize in-market audiences based on company size and job titles.

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Conversion Campaign Follow-up Launch 117

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9

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Profit margin Promote Campaign Price 127

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 107

Niche Territory Education Referrals 107

Search Engine Land

NOVEMBER 20, 2023

The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers. Enhancing clarity in advertising policies is crucial for brands to avoid inadvertent violations of rules and regulations. Why we care. SUBSCRIBE See terms.

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Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2 Big spenders.

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Promote Growth Product Process 107

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. Why do many advertisers tend to forget about programmatic advertising?

Real Estate 131

Real Estate Networking B2B Campaign 131

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

Campaign 104

Campaign Engineering Technology Technology 104

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Apple’s most recent initiative, Private Click Measurement on iOS 17 , is a step in the direction of controlling tracking parameters that marketers have relied on for years.

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Drivers/motivators Trust Government Represent 128

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

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Search Engine Land

MARCH 4, 2024

The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. Anthony Higman, CEO of online advertising agency Adsquire , shared a preview of the email he received from Google on X : Len Raleigh, President of Telapost SEO & Content Marketing, also reported receiving the same email on X.

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Service Process Legal Launch 110

Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. Yelp now lets advertisers schedule consultations with their customer service team without waiting on hold. Why we care. Scheduled consultations.

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Consult Territory Engineering Represent 108

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

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Launch Product Campaign Represent 128

Search Engine Land

SEPTEMBER 11, 2023

Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. In January, the DOJ filed an antitrust case against it concerning Google’s role as an advertising broker, publisher and auctioneer. The charges. The defense.

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Government Contract Engineering Market share 132

Search Engine Land

SEPTEMBER 28, 2023

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. The research found that: 22% of all online ad spend is lost due to ad fraud in 2023. Why we care.

Territory 121

Territory Campaign Technology Technology 121

Search Engine Land

FEBRUARY 13, 2024

The online grocery shopping app also reported modest growth in orders, which rose to 70.1 Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers. The advertising and investment rate remained steady at 3.1%

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Retail Represent Campaign Growth 108

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). However, marketers shouldn’t presume a delay, as there is still time for Google to resolve these issues. What the Competition and Markets Authority is saying. Next steps.

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Government Engineering Technology Technology 113

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. Lots of advertisers still rely on click-to-action, last-click attribution, and that data is about to get torpedoed. See terms.

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GTM CRM Campaign Conversion 97