Search Engine Land

APRIL 29, 2024

Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. See terms.

B2B 94

B2B Lead generation Education Campaign 94

Hubspot

JUNE 5, 2019

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Ecommerce PPC.

Price 77

Price Sports Campaign Conversion 77

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. The evolution of PPC into paid media PPC mainly aims to capture user intent. Yet, as paid media (i.e.,

Objectives and Key Results 130

Objectives and Key Results A/B testing Campaign Price 130

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. Video campaigns. Discovery campaigns.

Non-Profits 119

Non-Profits Campaign Strategize Growth 119

Search Engine Land

FEBRUARY 29, 2024

Google confirmed it is testing a new PPC ad format. First spotted: The new ad format was first flagged by Anthony Higman, CEO of online advertising agency Adsquire , who shared a preview on X : He posted: “These aren’t LSAs, they’re PPC ads. Get the daily newsletter search marketers rely on.

X-functional 127

X-functional Engineering Launch Clients 127

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. AI will play an increasingly important role in daily operations as PPC evolves. Here’s a closer look at how AI will impact the daily activities of PPC account managers. CRM access.

Account management 140

Account management Gaming A/B testing Campaign 140

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. PPC KPIs and metrics: How do they differ? PPC campaigns can help achieve many objectives, so understanding the difference between KPIs and metrics is key to setting yourself up for success. Increase website traffic.

Objectives and Key Results 103

Objectives and Key Results CTR Campaign Click Through Rate 103

Search Engine Land

OCTOBER 23, 2023

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the ninth annual Search Engine Land Awards.

Engineering 127

Engineering B2B Pipeline Strategize 127

Search Engine Land

APRIL 9, 2024

Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. Below are tips for mastering the art of generative AI to keep your company or PPC clients ahead of the curve. Get the daily newsletter search marketers rely on.

CTR 114

CTR Campaign Strategize Gaming 114

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. PPC can help cover for any organic dips when new algorithms roll out. Get the daily newsletter search marketers rely on.

Teamwork 114

Teamwork Click Through Rate Education Campaign 114

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius.

Engineering 137

Engineering Non-Profits A/B testing Growth 137

Search Engine Land

APRIL 4, 2024

PPCsurvey.com has just released a new State of PPC Global Report for 2024. PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. PPC challenges. landing pages).

Trust 88

Trust Campaign Drivers/motivators Growth 88

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. The technology’s ability to quickly generate high-quality text has been a boon for marketers, saving time on ideation and execution of projects. To help answer that, let’s first look at what chatGPT has done for search marketers.

Objectives and Key Results 118

Objectives and Key Results Campaign Launch Strategize 118

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on. SUBSCRIBE See terms.

Angle 135

Angle A/B testing Campaign Strategize 135

Search Engine Land

SEPTEMBER 7, 2023

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. SUBSCRIBE See terms.

Campaign 134

Campaign Technique Represent Gaming 134

Search Engine Land

JANUARY 9, 2024

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Unfortunately, frictions like these can hinder the ability of both parties to help PPC campaigns succeed, adding further challenges to your already demanding position. See terms.

Clients 99

Clients Campaign Trust Service 99

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Frederick Vallaeys. Published June 5.) By Jason Tabeling.

Engineering 118

Engineering Lead generation Retail Campaign 118

Search Engine Land

APRIL 24, 2024

Looking to improve your PPC lead generation efforts? PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche. Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats.

Legal 105

Legal Contract Gambling Lead generation 105

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Healthcare 135

Healthcare Strategize Promote Campaign 135

Search Engine Land

SEPTEMBER 28, 2023

In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. In this article, you’ll learn some steps to address PPC mistakes, missteps and errors that have helped my team get things back on track. Ideally, trendlines in your performance charts are going up and to the right.

Campaign 119

Campaign Promote Start-ups Engineering 119

Search Engine Land

JANUARY 23, 2024

PPC offers great opportunities for companies of all sizes to reach new customers. This article outlines the key differences between enterprises and SMBs when it comes to PPC and specific optimization tactics for maximizing ad spend. This significantly impacts marketing strategy. your PPC campaigns will not be set up for success.

Territory 108

Territory Campaign Networking Construction 108

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Dig deeper: Google Ads broad match: What the data reveals for PPC marketers 4. Get the daily newsletter search marketers rely on.

Campaign 107

Campaign Retail Engineering Gaming 107

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. Agencies can offer a wide variety of advertising and marketing services. Dig deeper: 3 steps for effective PPC reporting and analysis Response times and client communications You’ll also want to agree on client communications.

Contract 108

Contract Clients CRM Meeting 108

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. Additionally, you offer web hosting and email marketing services. You are also a Google certified SEO and PPC agency.

Clients 103

Clients Trust Education Engineering 103

Search Engine Land

OCTOBER 6, 2023

There are dozens of metrics you can use to review PPC performance depending on your business objectives. While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. Get the daily newsletter search marketers rely on. Great work!

Objectives and Key Results 123

Objectives and Key Results CTR Campaign Territory 123

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. How will the absence of third-party cookies impact PPC campaigns?

Territory 118

Territory Market share Legal Strategize 118

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Amid the worldwide push for enhanced privacy, including measures like the phasing out of third-party cookies , these statements have caught the PPC community off guard. Leading U.S. Why we care.

Conversion 134

Conversion Territory Pitch Sell 134

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. For years, Google and Bing have dominated paid search.

Engineering 123

Engineering Campaign Education Service 123

Search Engine Land

MARCH 13, 2024

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. Get the daily newsletter search marketers rely on. The script Using Performance Max search terms to boost PPC results The release of Performance Max search term visibility has been a long time coming.

CTR 120

CTR Campaign Conversion Process 120

Search Engine Land

OCTOBER 27, 2023

However, not all PPC reports should be treated the same. Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Paid media professionals are no strangers to reporting. Explain what those shifts mean in the real world.

CTR 122

CTR Click Through Rate Niche Conversion 122

Hubspot

FEBRUARY 12, 2014

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. How much do we want to spend monthly on PPC? 1) Define your goals as specifically as possible.

Campaign 71

Campaign Start-ups Conversion Promote 71

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., pay-per-click or PPC) sit. pay-per-click or PPC) sit.

Real Estate 130

Real Estate Engineering Conversion Networking 130

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. Dig deeper: A/B testing mistakes PPC marketers make and how to fix them 3. Dig deeper: Boosting search conversions: 5 behavioral strategies to test Get the daily newsletter search marketers rely on.

Finance 111

Finance A/B testing Campaign Retail 111

Search Engine Land

NOVEMBER 27, 2023

Knowing this helps you tailor your marketing to their interests. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Now, you can beat the places they go to engage for fun and remarket your main brand through PPC to bring them into your conversion site for revenue.

UX 128

UX Strategize Referrals Conversion 128

Search Engine Land

DECEMBER 11, 2023

In Google Ads, the account level is the core layer of PPC management, dealing with billing, user permissions, and fundamental settings across all campaigns. Get the daily newsletter search marketers rely on. Read Search Engine Land’s Google Ads best practice guide for more information on how to achieve PPC excellence.

Conversion 126

Conversion Campaign Engineering Launch 126

Search Engine Land

DECEMBER 29, 2022

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. 5 ways to get PPC and SEO working together.

Engineering 124

Engineering High impact Launch Campaign 124

Search Engine Land

APRIL 18, 2023

SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. This improved visibility comes without the expensive costs per click of PPC. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101