Search Engine Land

AUGUST 15, 2023

By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools. Marketers with an active Discovery campaign are currently eligible. Why we care. Who is eligible for an upgrade?

Entertainment 95

Entertainment Campaign Launch Follow-up 95

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 123

B2B Manufacturing Technology Technology 123

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 131

Strategize Education Price Service 131

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics?

Objectives and Key Results 119

Objectives and Key Results Conversion Campaign Drivers/motivators 119

Martech

APRIL 15, 2024

It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. It would also mark a return to form for the company, once known for its acquisitions. The company’s Data Cloud revenue was up 22% from the previous year. Fuel for your marketing strategy.

Closing 77

Closing CRM Follow-up Technology 77

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Get the daily newsletter search marketers rely on.

Conversion 117

Conversion SQL Campaign CRM 117

Search Engine Land

FEBRUARY 1, 2024

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. They subsequently needed to individually establish conversion rules and form distinct retargeting audiences.”

Launch 101

Launch Campaign B2B Engineering 101

Search Engine Land

OCTOBER 30, 2023

Ads Manager set up : Reminder ads can now be created directly in Ads Manager, which removes the previous requirement of only using organic posts to create a reminder ad. Streamlining the ad creation process also simplifies life for marketers, potentially saving them time and allowing them to concentrate on other important tasks.

Launch 113

Launch Engineering Start-ups Conversion 113

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. Uploading photo. SUBSCRIBE See terms.

Niche 123

Niche Promote Campaign Launch 123

Search Engine Land

MARCH 6, 2024

TikTok said that by offering followers such benefits, creators are able to “form dynamic relationships with their community while increasing their monthly earnings.” However, in the upcoming weeks, eligible creators will have the opportunity to sign up. ” Get the daily newsletter search marketers rely on.

Follow-up 120

Follow-up Start-ups Process 120

Search Engine Land

NOVEMBER 9, 2023

The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Select advertisers will have the option to add a Q&A flow in Ads Manager moving forward Instant form ad format. Why we care.

Lead generation 130

Lead generation CRM Campaign Contact 130

Search Engine Land

MAY 3, 2024

Dig deeper: The secret to work-life harmony in SEO: Setting boundaries Striking the right balance: Signs of burnout We need to be careful in finding this balance. We can all be aware of our colleagues around us and look out for any warning signs. Get the daily newsletter search marketers rely on.

Contract 66

Contract Start-ups Drivers/motivators Meeting 66

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The predictive analytics solutions market has grown steadily over the past 10 years. A more elaborate form can offer binary answers to a series of related queries ( decision tree ).

CRM 100

CRM Sports Campaign Conversion 100

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. When those retailer channels are available, marketers are more likely to try them out. Why we care.

Retail 117

Retail Networking Education Campaign 117

Search Engine Land

JANUARY 17, 2024

PPC campaigns can help achieve many objectives, so understanding the difference between KPIs and metrics is key to setting yourself up for success. Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel. Business email address Subscribe Processing.

Objectives and Key Results 103

Objectives and Key Results CTR Campaign Click Through Rate 103

Search Engine Land

APRIL 4, 2024

Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. Are there signs this might be a tracking issue? We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform.

Referrals 124

Referrals CTR Territory Sports 124

Understanding the Sales Force

JANUARY 31, 2024

In its most generic form, stages correspond to opportunities as they move from suspect to prospect to qualified opportunity, to closable and finally, closed. The problem that people have with sales process is with the stages and milestones that make up the sales process. Similarly, there are stages to the sales process.

Process 73

Process Objectives and Key Results Sales Pipeline 73

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

A/B testing 104

A/B testing Click Through Rate Objectives and Key Results Campaign 104

Hubspot

FEBRUARY 12, 2024

Signs You Should Disqualify Their company's size is much larger or smaller than your typical customer. Their vertical market (i.e. industry) does not fit your target market. Their vertical market does not operate like your target market. Their company's revenue is much higher or lower than your typical customer.

Process 82

Process Territory Sales Education 82

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. But we are still struggling.

Technology 123

Technology Technology Niche Campaign 123

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Conversion 108

Conversion Growth Campaign Lead generation 108

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. What events should we set up on our website? How should B2B marketers use GA4? How should B2C marketers use GA4? Explore what this means for optimizing the company’s digital marketing strategy.

B2C 114

B2C Sports Referrals Non-Profits 114

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Complete a registration form.

Gaming 107

Gaming Conversion Objectives and Key Results Referrals 107

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 93

Strategic planning Technology Technology Strategize 93

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. “We just signed up for this Eloqua thing. Lead capture forms.

B2B 115

B2B Technology Technology Pipeline 115

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter.

Customers 89

Customers Objectives and Key Results Manufacturing CRM 89

Search Engine Land

JUNE 21, 2023

While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign. This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads.

Conversion 94

Conversion Lead generation Objectives and Key Results Campaign 94

Heinz Marketing

SEPTEMBER 28, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. Having proper email etiquette at work can help set you up for success when communicating with other professionals. In this blog post I am going to be focusing on using the right sign-off for your work emails or any professional emails you send. Thanks again.

Clients 116

Clients Consult Contact Start-ups 116

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. For this prompt, try selecting the Marketing Manager persona.

Retail 59

Retail Follow-up Campaign Conversion 59

Martech

APRIL 26, 2024

Dig deeper: AI in marketing: Examples to help your team today The potential applications of AI go far beyond this and could include adaptive challenges that can lead to personalized brand growth strategies. AI as a catalyst for self-expression The interactive nature of modern video games could provide new forms of self-expression.

Entertainment 98

Entertainment Gaming Education Technology 98

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

MAY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have we reached normal yet?

Technology 88

Technology Technology Service Consult 88

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions.

Objectives and Key Results 137

Objectives and Key Results UX Niche Engineering 137

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 126

Conversion Gaming Objectives and Key Results Referrals 126

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. We didn’t give up. Class is not in session!

Government 131

Government Strategize Start-ups Technique 131