Search Engine Land

DECEMBER 28, 2023

Justice Department (DOJ) and 35 states in a landmark case that could bring significant changes to Google and the future of the Internet. In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits.

Retail 126

Retail X-functional Launch Non-Profits 126

Tibor Shanto

SEPTEMBER 21, 2021

Narrow it down, this is one example, you may want to look at doing this for multiple sets of data. While one looks at buyer’s state of readiness to buy, you can cross-reference with length of relationship with incumbent provider. When we look at how our friends in Marketing see the world, three simple categories.

Cross-sell 287

Cross-sell Territory Contract Start-ups 287

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 120

Education Territory Growth Technology 120

Search Engine Land

NOVEMBER 13, 2023

Allow you only to see data and settings you can control, whether in part or full. business-specific data inputs, ad creative, landing pages, sales experience, etc). Think about users’ state of mind when searching for something specific on Google versus the endless scroll associated with social media networks like Facebook or Instagram.

Campaign 116

Campaign Lead generation Conversion Growth 116

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. Engaged view conversions as measured by our new EVTA touch-point. Why we care. Key benefits.

Launch 120

Launch Conversion Campaign Networking 120

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Please take this short survey so we can have your input on the state of martech salaries and careers. Dig deeper: 15 cutting-edge tools every B2B marketer should know What’s next?

Launch 106

Launch Campaign Technology Technology 106

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 109

B2B Cross-sell Hospitality GTM 109

Veloxy

JUNE 15, 2023

The year 2023 has brought with it new challenges and opportunities in the world of outside sales. Read on to discover the strategies, techniques, and insights that will propel you to new heights in your sales career. Read on to discover the strategies, techniques, and insights that will propel you to new heights in your sales career.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Search Engine Land

OCTOBER 2, 2023

Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. The YouTube product team have launched a new feature in Studio Analytics to help creators better understand how new and returning viewers watch their content.

Launch 115

Launch User Experience Engineering Conversion 115

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. Video will be everywhere. The consumerization of B2B marketing will continue. No surprise there.

B2B 112

B2B Advertising/ Marketing Negotiate Management Consulting 112

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. As JK Sparks (Head of Marketing at AudiencePlus ) expresses, “ecosystem-led marketing is inherently collaborative.

GTM 90

GTM Growth Campaign B2B 90

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. The AI Marketing Institute recently reported that lack of education and training was the No.

Education 101

Education Entertainment Networking Legal 101

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. We believe we can create intentional sports experiences that can change people for life,” said Chris Barnhart, NC Fusion’s marketing director/department.

Sports 94

Sports Campaign Territory Legal 94

Search Engine Land

APRIL 22, 2024

The search engine provides structured data formats and tools that allow us to supply information to Google. Google then consumes and learns from this structured data deployed across the web. Consume : Google collects data from the web by crawling websites. Without consuming data from the web, Google has nothing to learn from.

Engineering 111

Engineering Start-ups Follow-up Up-sell 111

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Gaming 107

Gaming Conversion Objectives and Key Results Referrals 107

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Started watching a video.

B2C 114

B2C Sports Referrals Non-Profits 114

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? She entered the query: “What are the challenges for marketing operations in 2024? It was planning time.

Lead generation 103

Lead generation A/B testing Government Customer Relationship Management 103

Search Engine Land

MARCH 16, 2023

Schema.org adds coronavirus-related structured data types in version 7.0 Google Testing New Sponsored Shopping Boxes, With 3D View 2014: Google continued to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. Google blocks 3.1

Engineering 97

Engineering Launch Gaming Retail 97

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video.

Launch 97

Launch B2B Follow-up Technology 97

Search Engine Land

AUGUST 18, 2023

In addition, as they search for information across multiple platforms, such as social and video platforms, we are seeing an increase in preference for not just text but a variety of visual content. For instance, short-form videos are popular with consumers. In the past, some marketers would optimize content regardless of its quality.

Technology 97

Technology Technology Process Objectives and Key Results 97

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art.

Customers 129

Customers User Experience B2C Engineering 129

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 113

B2B Launch Campaign Entertainment 113

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Networking 105

Networking Retail Education Consult 105

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.

Technology 101

Technology Technology Price Referrals 101

Search Engine Land

NOVEMBER 15, 2022

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads are powered by intent-based searches, web activity, and browser behavior to help you reach different audiences in a more immersive format.

Networking 93

Networking Launch Follow-up Campaign 93

Search Engine Land

NOVEMBER 8, 2023

The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an official complaint with the Irish Data Protection Commission (DPC) The alleged act could mean YouTube is violating EU privacy laws – however, Google is denying the charge.

Commission 124

Commission Engineering Technology Technology 124

Salesforce

SEPTEMBER 11, 2023

So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. But how you collect customer data will need to change, too. But how you collect customer data will need to change, too. This demand for personalization will only continue to grow.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. However, the ROI can be enormous. Start with soul searching What is your why?

Strategize 105

Strategize B2B Legal Launch 105

Salesforce

DECEMBER 5, 2023

Good data is a prerequisite to building AI apps 4. This free video on Salesforce+ breaks it down so you can get started today. This free video on Salesforce+ breaks it down so you can get started today. Define the desired end state by use case and persona. If you answered no to any of those questions, help is available.

Healthcare 122

Healthcare CRM Engineering Start-ups 122

Martech

FEBRUARY 15, 2023

Like us all, Fisher has had a front-row seat to this commotion, but he’s had the job to view it critically as a journalist at the New York Times and before that at The Atlantic and the Washington Post. As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield.

Government 96

Government Technology Technology UX 96

Martech

AUGUST 16, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Marketing Operations professionals, Because we’re trying to speak to both of you, but we know you’re each hardwired a little differently.

Sports 107

Sports Campaign Growth Launch 107

Search Engine Land

OCTOBER 3, 2022

It’s an entirely new Analytics product altogether. And along with implementing a new Analytics product comes the inevitable learning curve of not only figuring out how to set it up, but also familiarizing yourself with the new UI, finding and pulling reports, and analyzing the most important data. Account Structure.

Objectives and Key Results 110

Objectives and Key Results Campaign Territory Start-ups 110

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 98

Launch Follow-up Retail Networking 98

Search Engine Land

AUGUST 23, 2023

Search engines, especially Google, are in a constant state of evolution. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. SUBSCRIBE See terms.

Objectives and Key Results 95

Objectives and Key Results Strategize Strategic planning Launch 95

Salesforce

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Strategic partnership 98

Strategic partnership Campaign Trust Start-ups 98

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. Content Assistant streamlines content creation for marketing and sales teams. Content Assistant streamlines content creation for marketing and sales teams. Where can Content Assistant help me overcome writer’s block or generate new ideas for content topics?

Niche 93

Niche CRM Contact Sales 93

Search Engine Land

JANUARY 27, 2023

We don’t know the official date Google began testing it, but this was the day Search Engine Land first reported on the new search feature. We don’t know the official date Google began testing it, but this was the day Search Engine Land first reported on the new search feature. Does that sound like featured snippets?

Government 121

Government Launch Real Estate Negotiate 121