Search Engine Land

APRIL 17, 2024

Just like the AI-powered recommendations served to users on a TikTok or Instagram Reels feed, Google Discover uses machine learning algorithms to analyze user data and determine which topics and the best types of content a user is likely to engage with. Google Discover is an especially important source of organic traffic for publishers.

Entertainment 115

Entertainment CTR Click Through Rate User Experience 115

Search Engine Land

JANUARY 16, 2023

Blog posts are quite possibly the most common content type that exists. Which blogs gave you useful information? Ultimately, writing a blog post should accomplish that for your business (or your client’s business). Ultimately, writing a blog post should accomplish that for your business (or your client’s business).

Start-ups 99

Start-ups Trust Strategize Follow-up 99

ClickFunnels

SEPTEMBER 28, 2021

This type of headline, “Ramit’s best advice, straight to your inbox” , only works if you have already made a name for yourself, so you shouldn’t use it if you are just starting out. Brian Dean is the founder of Backlinko , one of the most popular SEO blogs out there. 1 Ramit Sethi. We can help you make it a reality”.

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245

ClickFunnels

JULY 20, 2022

The key thing to remember is that squeeze pages are designed to get visitors to take one specific action, and usually, that action is giving you their contact information so you can market to them in the future. Make sure your headline is clear and concise, your offer is easy to understand, and your CTA is impossible to miss.

Conversion 130

Conversion Follow-up Contact Start-ups 130

ClickFunnels

AUGUST 11, 2021

Then you need to build a solid lead generation system. And that’s exactly what we are going to discuss today. Ready to grow your business faster than you ever thought possible? Continue reading…. Here’s how our co-founder Russell Brunson explains it: The Lead Generation Funnel. Here’s how it looks like: You create a super valuable lead magnet.

Lead generation 246

Lead generation Niche Price Promote 246

Lead Fuze

JANUARY 2, 2024

That’s where a solid content marketing strategy comes in. Picture this: You’ve got the tools—a quiver full of blog posts, social media arrows, email marketing boomerangs—but are you hitting the bullseye? Table of Contents: Crafting a Robust Content Marketing Strategy What is Content Marketing Strategy?

Sales 52

Sales Strategize Niche Lead generation 52

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Set clear goals: Determine the specific goals you want to achieve through your content marketing and SEO efforts.

Engineering 123

Engineering Promote User Experience Drivers/motivators 123

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. The same pattern can also be seen with Monzo.com.

Engineering 118

Engineering Growth Education Territory 118

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. Sure, the obvious places are your headline, summary and experience sections, but you can also take advantage of your profile photo and cover photo sections. Let’s get into it, shall we?

Real Estate 118

Real Estate Clients Networking Follow-up 118

Search Engine Land

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

UX 120

UX Manufacturing Clients Growth 120

ClickFunnels

JANUARY 26, 2022

Lead generation relies on inbound marketing (with the exception of paid advertising), sales prospecting relies on outbound marketing – usually cold outreach. Lead generation relies on inbound marketing (with the exception of paid advertising), sales prospecting relies on outbound marketing – usually cold outreach.

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Hubspot

NOVEMBER 9, 2020

Headlines are the first look (and sometimes, the only look) people give your content. We found that 73% of people admit to skimming blog posts , while only 27% consume them thoroughly. Without a compelling headline, your content will never get the eyes it deserves. But what exactly are headline grabbers?

Engineering 101

Engineering Start-ups Follow-up Drivers/motivators 101

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

Objectives and Key Results 108

Objectives and Key Results UX Manufacturing Technology 108

PandaDoc

AUGUST 9, 2023

It’s a space where freelancers, content creators, salespeople, marketers, managers, and executives can reach out to one another and network. Headline Sales professionals know all about the power of a headline. Use the profile headline to your advantage and get the most relevant message across to your audience.

Networking 83

Networking Legal Cross-sell Teamwork 83

Martech

MAY 19, 2023

The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Technology 144

Technology Technology Engineering Presentation 144

Search Engine Land

JANUARY 9, 2024

ChatGPT provides SEOs with a powerful tool for generating high-quality, SEO-friendly content – blog posts, product descriptions, catching headlines, you name it. Craft SEO-friendly blog post outlines with keyword suggestions, structured headings, and optimized content flows. Take the guesswork out of schema markup.

SQL 118

SQL Price Start-ups Engineering 118

Search Engine Land

MAY 12, 2023

However, headlines are meant mostly for readers already on the actual page or for those perusing social media. What happens then is that headlines may become way too long to serve as title tags. It could take several months or even years to outrank established competitors who have been optimizing their sites for a long time.

Pitch 133

Pitch Technique Start-ups Follow-up 133

Search Engine Land

OCTOBER 23, 2023

It’s that time of year again – happy birthday, Google Ads! But considering what a whirlwind year it’s been in search, we’re sure you’ll agree it’s time to pop the champagne, cut the cake, and settle in for a new, yearly , honoring. Let’s get to it! Time decay. Position-based.

E-commerce 126

E-commerce Launch Campaign Retail 126

Search Engine Land

OCTOBER 18, 2023

AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation.

Real Estate 107

Real Estate Campaign Conversion Pitch 107

ClickFunnels

SEPTEMBER 20, 2021

The post How To Build An Effective Sales Funnel For Affiliate Marketing appeared first on ClickFunnels. Affiliate marketing can be a great way to start making money online. Here’s what we are going to discuss today: The #1 mistake people make with affiliate marketing. What you need to do to be successful at affiliate marketing.

Profit margin 222

Profit margin Sales Niche Up-sell 222

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. It takes considerable time and effort to write high-quality blog posts. This is part one of a two-part article. These are uniquely human things.

Objectives and Key Results 77

Objectives and Key Results Price Follow-up Start-ups 77

ClickFunnels

DECEMBER 27, 2022

Here are three awesome ebook landing pages that convert like crazy… Table of Contents: Lead Magnet Ebooks vs. Paid Ebooks #1 “Marketing Secrets Blackbook” by Russel Brunson #2 “Designing Web Applications” by Nathan Barry #3 “Authority” by Nathan Barry Want Russel To Show You How To Build Your First Sales Funnel?

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. There are two different types of traffic you can have, organic and non-organic, that can come from all over: email, social media, organic searches, backlinks — the list goes on. Data-Driven Content.

Referrals 101

Referrals High impact Networking Engineering 101

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. Truly, the businesses that do B2B content marketing right have a giant competitive advantage.

B2B 108

B2B Promote Engineering Up-sell 108

ClickFunnels

SEPTEMBER 29, 2022

The post How To Develop A Digital Marketing Strategy For A Brand appeared first on ClickFunnels. Digital marketing can help you with that. That’s why today we are going to discuss how to develop a digital marketing strategy for your brand. Reading relevant blogs. Want to grow your company fast?

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

ClickFunnels

OCTOBER 22, 2021

Direct response marketing is often touted as the pinnacle of marketing brilliance — it’s designed to elicit immediate engagement from an audience that’s never heard of your business before. And a sales funnel is just a systematic way of creating these direct response marketing experiences — except it’s done online and on autopilot.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Veloxy

OCTOBER 17, 2022

There was also talk of changes that’ll take advantage of the over 10% growth last year in the sales platform markets! When Covid reared its ugly head, it denied us anything that vaguely resembled a conference, Dreamforce included. Have you been dreaming of all things tech- and sales-related? The Infinite Power of Automation.

Technique 130

Technique Lead generation Pipeline Gaming 130

ClickFunnels

AUGUST 19, 2021

Today we are going to discuss: The four types of sales conversion rates. The 4 Types of Sales Funnel Conversion Rates. The #1 way to increase the conversion rate of your sales funnel. The best conversion rate optimization practices. Want to take your sales funnel to the next level? What Is a Conversion Rate? What Is a Sales Funnel?

Conversion 244

Conversion Sales Lead generation X-functional 244

ClickFunnels

JANUARY 31, 2022

You can start with a simple squeeze page that has these three key elements: A headline that explains what your lead magnet is all about. An opt-in form where the potential customer can type in their email address. 3 Different Types Of Landing Pages & How To Use Them. You create a landing page for your lead magnet.

Lead generation 248

Lead generation Pitch Promote Start-ups 248

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. AI prompts are any type of text, data, or question that tells the AI the desired response you seek. What is an AI prompt?

Objectives and Key Results 97

Objectives and Key Results Angle Healthcare Finance 97

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. 6 Ways to Create Content That Markets Itself. in response.

Real Estate 69

Real Estate Referrals Engineering Follow-up 69

ClickFunnels

SEPTEMBER 22, 2021

All you need is a squeeze page with these three key elements: A headline that emphasizes the #1 benefit of your lead magnet. The post 3 Ways To Generate More Leads For Insurance Agents appeared first on ClickFunnels. Want to sell more insurance? Then you first need to figure out how to generate more leads. Focus on that.

Niche 244

Niche Education Start-ups Up-sell 244

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. First, you'll need to determine what type of email you're writing to ensure you're speaking to the right audience.

Contact 101

Contact Follow-up Service Closing 101

Heinz Marketing

NOVEMBER 24, 2021

Cameron Katoozi , Marketing Consultant at Heinz Marketing . Next, we want to think about the type of people who will be seeing the finished content. If you would like to have a deeper understanding of ICP and the target market, check out our blog: Best Practices to Identifying and Engaging Your Target Audience.

Click Through Rate 120

Click Through Rate Pitch Start-ups Service 120

ClickFunnels

SEPTEMBER 21, 2021

Now there are a lot of different types of lead-gen sales funnels with a lot of different offers. You find the places where those dream customers congregate online (blogs, podcasts, forums, Facebook groups, YouTube channels, and so on). 10 YouTube Channels 10 Email Newsletters 10 Blog 10 Podcasts 10 YouTube Channels.

Lead generation 244

Lead generation B2B Launch Referrals 244

Search Engine Land

OCTOBER 25, 2022

Keyword match types. Keyword match types seem to be the gift that keeps on giving, or in Google’s case, taking away. The new development will bring affinity, in-market, and demographic audience segments to connected TVs. Responsive Search Ads (RSAs) became the default ad type in 2021. Take a look at their big 2-0.

E-commerce 96

E-commerce Launch Campaign Retail 96

Hubspot

MAY 28, 2020

Take this headline from The New York Post , for example: Source. Because the content didn't deliver what the title alluded to, the headline can be seen as clickbait. Because the content didn't deliver what the title alluded to, the headline can be seen as clickbait. I thought, "How else am I going to get the same results?!".

CTR 95

CTR Click Through Rate Entertainment Price 95