Martech

JUNE 7, 2022

This is by no means Samsung’s first foray into the metaverse. Read next: Acura shows us how to use the metaverse and NFTs. Down the road, fans on the Samsung US server will be able to participate virtually at hybrid events that are also held at the brand’s physical New York store, Samsung 837 (located on 837 Washington St.).

Launch 105

Launch Gaming Promote Start-ups 105

Martech

DECEMBER 28, 2022

Better B2B marketing in the metaverse. I hope we see more companies embracing the three use cases outlined in my recent article : Events. No more mind-numbingly passive (and boring) virtual events. If your event attendee is expected to be sitting and watching anything from home, you’re doing something wrong. Networking.

Entertainment 109

Entertainment B2B Education Campaign 109

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. Programmatic gaming ads in the metaverse. “In-game

Gaming 110

Gaming Territory Campaign Launch 110

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Transportation 80

Transportation Gambling Networking Technology 80

Martech

JULY 29, 2022

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Image: Under Armour.

Transportation 108

Transportation Gaming Promote Sports 108

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Transportation 74

Transportation Gambling Networking Technology 74

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Topics Covered: XR, AR, VR, the Metaverse, key strategic principles, designing for the Metaverse, planning, and delivering strategic communications leveraging emerging technologies.

Campaign 128

Campaign Technology Technology Commission 128

Salesforce

MARCH 21, 2022

Brace yourselves: the metaverse is here. What will commerce in the metaverse look like and how can brands prepare for this potentially revolutionary change? What will commerce in the metaverse look like and how can brands prepare for this potentially revolutionary change? What, exactly, is the metaverse?

Real Estate 98

Real Estate Retail Transportation Healthcare 98

Martech

MARCH 10, 2022

Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are asking Mehta how to get their brands involved in VR experiences and launch activations on what’s been recently referred to as the metaverse. The Metaverse Foundry. The whole point of the metaverse is to build community,” said Mehta. Mehta said.

Launch 96

Launch Gaming Clients Consult 96

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Lead generation 89

Lead generation Follow-up Negotiate Promote 89

Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Dig deeper: Manifesto for the makers of the metaverse Converting customers.

Gaming 103

Gaming Entertainment Consult Promote 103

Martech

MARCH 15, 2022

Summit, one of the largest in-person events in the marketing tech space — it drew over 16,000 attendees to Las Vegas in 2019 — opened today as a virtual event for the third consecutive year. With its roots in content creation, Adobe should be well-positioned to develop tools that support metaverse-type experiences.

E-commerce 94

E-commerce Healthcare Launch Engineering 94

Martech

JANUARY 4, 2024

He advises many Fortune 100 companies and frequently speaks at global industry events. Email Events Google Analytics 4 Marketing operations Metaverse The post MarTech’s ecommerce experts to follow appeared first on MarTech. LinkedIn: BWitcher (18K followers) X/Twitter: BrendanWitcher (20.6K

E-commerce 109

E-commerce Retail Entertainment Launch 109

Salesforce

MAY 10, 2022

With Web3, everyone from artists and gamers to big-name brands are getting involved through crypto, non-fungible tokens ( NFTs ), virtual reality (VR), augmented reality (AR), the blockchain, and other virtual-based interactivity as part of the metaverse. How will the metaverse impact ecommerce? Is it metaverse? Swisher asked.

Gaming 98

Gaming Contract Technology Technology 98

Martech

FEBRUARY 28, 2022

Read next: Popping on the metaverse. For all of the buzz surrounding the metaverse , there are specific use cases that marketers should be intent on leveraging in virtual 3D spaces, including games. A sporting event, for instance, requires arena billboards and advertisements on the virtual teletron. Why we care.

Gaming 82

Gaming Sports Service Sales 82

Martech

NOVEMBER 15, 2022

Dig deeper: Top 3 marketing use cases for the B2B metaverse. Building workplace culture with virtual events. But in this brave new world of remote work, some companies are experimenting with immersive virtual events. And here the metaverse comes in.”. Email and chat alone do not deliver that.”.

Meeting 87

Meeting UX B2B Clients 87

Heinz Marketing

MARCH 8, 2022

Don’t know what the Metaverse really is? To give a quick rundown, let me try to explain to you what the Metaverse means. In summary, the Metaverse is a combination of virtual worlds and augmented reality that combines aspects of the digital and physical worlds. What is the value of the Metaverse for B2B Marketers?

B2B 59

B2B B2C Retail Clients 59

Heinz Marketing

MARCH 26, 2022

5 Metaverse Trends for Brands to Watch. The most important takeaways from the Ad Age In-Depth: Unlocking the Metaverse event where Metaverse leaders all connected virtually were the upcoming trends that brands need to keep an eye out for. Thank you, Asa Hiken , for summarizing the key takeaways of this event. .

B2B 97

B2B Sell Meeting Education 97

Martech

SEPTEMBER 21, 2023

State Farm was the first company to have a naming rights deal in the metaverse with State Farm Park in iHeartLand, bringing gaming fans an entirely new and immersive music experience with 25+ concert and podcast events featuring some of today’s biggest artists.

Gaming 97

Gaming Entertainment Launch Networking 97

Martech

OCTOBER 25, 2022

Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. Brands are creating NFTs designed to unlock utilities like redeemable merchandise, event access and exclusive discounts. PolyientX describes this as the first platform of its kind. .

Launch 89

Launch Service Education Technology 89

Martech

DECEMBER 1, 2021

As the Omicron variant starts to raise global concerns about the path of the COVID-19 pandemic, it is certainly creating uncertainty for event organizers. Through our Events Participation Index , we’ve been tracking how marketers feel about attending in-person events in order to help organizers take the pulse of the community.

Retail 89

Retail Technology Technology Customers 89

Martech

APRIL 28, 2022

currently leveraging immersive technology for events and marketing. If you’re eager to learn more about XR for marketing, check out my latest post on the topic, Become a Metaverse Marketing Maven. The top ten considerations for XR and events. You DON’T need a headset for immersive experiences and events.

Technology 79

Technology Technology Relationship building Consult 79

Martech

FEBRUARY 25, 2022

Good morning, Marketers, and what does it take to be a marketing maven, on the metaverse or anywhere else in the marketing ecosystem? Events like our upcoming MarTech virtual conference are another. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. See terms.

Education 83

Education Meeting Service Process 83

Martech

NOVEMBER 15, 2021

At the AMZ Innovate event in New York yesterday, I discovered that aggregators are a key part of this ecosystem. What we’re reading: Is Facebook building a metaverse monopoly? Successful sellers make money by reaching Amazon’s large audience. What I hadn’t really been thinking about is another way Amazon sellers can make money.

E-commerce 91

E-commerce Up-sell Sell Customers 91

Salesforce

JUNE 15, 2022

But in the last year cryptocurrencies , such as Bitcoin and Ethereum, continued to attract investors and more people embraced the decentralized ecosystem of Web3 , the blockchain , and the metaverse — pushing this whole virtual world more into the mainstream. You may still wonder: What is an NFT and how can it help my business ?

Customers 98

Customers Intrinsic Contract Represent 98

Martech

JUNE 23, 2022

Read next: How the gaming universe is preparing marketers for the metaverse to come. Having the branded experience consistent between the actual sporting event and the in-game experience adds to the realism of the game for players. And it adds to the brand exposure for PepsiCo.

Gaming 100

Gaming E-commerce Cross-sell Sports 100

Search Engine Land

JANUARY 28, 2023

Martin Schaedel (Lazerzubb) Killed In Plane Crash 2009: Known widely by his online handle lazerzubb, he was a fixture at various events. Google To Build Second Life Metaverse On Google Earth In China? Google’s Brin Calls China Censorship A “Net Negative” 2007: Brin was arguing that some information is better than no information.

Networking 121

Networking Retail Click Through Rate Engineering 121

Search Engine Land

FEBRUARY 1, 2023

The cancellation of in-person trade shows, events, and sports contributed to that growth, forcing consumers to look at gaming and other activities to fill the void. That concept is shifting as gaming is becoming more fluid through social and metaverse. Playing video games is no longer considered anti-social behavior.

Gaming 89

Gaming User Experience Sports Follow-up 89

Martech

AUGUST 3, 2022

lisapeyton and our upcoming event can be found on LinkedIn. Read next: 10 rules for successful metaverse marketing. If you’re looking for an active group of XR communicators, try joining my monthly XR Pub Crawl, where we explore online worlds and immersive technologies used for marketing and communications. Breonna’s Garden.

Campaign 105

Campaign Gaming Education Technology 105

Martech

JUNE 8, 2022

While many big brands test virtual storefronts , NFT drops and other metaverse activations , what does this mean for B2B marketers? Here are some metaverse entry points where B2B organizations can become early adopters. Here are some metaverse entry points where B2B organizations can become early adopters. The B2B metaverse.

B2B 126

B2B E-commerce B2C Retail 126

Martech

DECEMBER 27, 2021

Connected metaverse. What if, instead of one metaverse, there are many connected metaverses ? The way current metaverses are set up isolates each on their own digital island,” said Zhao. It will also reduce the barrier to entry by simplifying access to the metaverse to something as ubiquitous as a web browser.”

Customers 142

Customers Retail Technology Technology 142

Hubspot

JUNE 13, 2022

The metaverse is a universe within a universe — meta, I know. Read on to learn everything you need to know about the metaverse and its relation to sales. Read on to learn everything you need to know about the metaverse and its relation to sales. What are metaverse sales? Which metaverses can you sell in?

Real Estate 64

Real Estate Non-Profits Gaming Sales 64

Martech

SEPTEMBER 29, 2021

In the marketing space, in spring and fall, I could be hitting multiple live events per week. Such is the state of the journalism profession in the age of virtual events. If you are in event marketing, you can do account-specific events,” she explained. “If Metaverse or bust: Marketoon of the Week . Read more here.

Trust 99

Trust Technology Technology Presentation 99

Salesforce

NOVEMBER 18, 2021

Every time you hear a new buzzword, a new technology … blockchain, [the metaverse], that means that there’s a new opportunity for learning. And then I end up pitching the chairman of the board at Goldman Sachs at the event I’m not supposed to go to, because I pretend that I have a ticket.

Start-ups 98

Start-ups Trust Pipeline Technology 98

Martech

APRIL 15, 2022

Online events and interactions. The COVID-19 pandemic has permanently altered the format of events and interactions in the B2B marketing sphere. An increasing number of marketing events are now virtual or hybrid. As buyers become more willing to access digital spaces, marketers must make the most of their potential.

B2B 117

B2B B2C E-commerce Clients 117