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Chase launches media network

Martech

Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Dig deeper: Why we care about retail media networks Data. Dig deeper: 2024 Predictions: Retail media networks Early adopters. The post Chase launches media network appeared first on MarTech.

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PayPal launching ad network fueled by user purchase data

Search Engine Land

The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s roughly 400 million users with personalized promotions and ads based on their transaction histories. John Anderson, previously head of product/payments at Plaid, hired as SVP/GM of PayPal’s consumer group.

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Improving Your Networking Game as a Field Sales Representative

Veloxy

Today, we’re sharing some networking tips that you and your sales team can use. You never know where that door will take you and if you play your cards right, it could expand your business network tremendously. Collect some data about your current business and see who is most interested in your product or service.

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Chase launches first bank-led media network

Search Engine Land

Over the last several years, many retailers have grown new revenue streams by setting up retail media networks (RMNs) for advertisers. Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release.

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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. The post 2024 Predictions: Retail media networks appeared first on MarTech. But RMNs need to mature. Get MarTech! In your inbox.

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Google unveils major Search Partner Network update as it removes opt-out option

Search Engine Land

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. What is the Search Partner Network? Why we care. Why are campaigns added to the SPN?

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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

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