Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

B2B 117

B2B X-functional Pitch Click Through Rate 117

Heinz Marketing

MAY 16, 2022

Matt : So what if you could make it so that your best source of referrals was, in fact, from people that had never bought from you? But some of those people that don’t buy can still be champions and advocates and referrals for you and that very much fits into the calculation of earned growth. It’s a funnel, not a cylinder.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

SaaStr

DECEMBER 17, 2019

From referrals from one developer to another. ” So it really is this kind of network-driven acquisition model that starts with activation of developers. So we have a wonderful team that does a lot of that relationship building. We have a very strong kind of developer focus. I’d like to do that too.”

Finance 57

Finance X-functional Non-Profits Launch 57

Salesforce

JANUARY 31, 2024

As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Above all, your job is to find the right solutions for the right organizations or people, and that means long-term relationship building. Many tech tools are multi-feature these days, however.

Networking 59

Networking B2C Cross-sell Negotiate 59

Sales Hacker

MARCH 2, 2020

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Matthew Dixon and Brent Adamson. The Little Red Book of Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JULY 8, 2020

Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. The fact that a lot of our portfolio comes in enterprise, they got a lot of sales done or relationship building done around conferences whether it’s-. Aileen Lee: Referrals.

Pitch 62

Pitch Start-ups Up-sell Technology 62