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Google makes it easier to buy YouTube reservation ads

Search Engine Land

YouTube TV Lineups: A TV streaming service that offers live TV channels from over 100 broadcast, cable, and regional sports networks. YouTube Select Shorts Lineups: Reservation products that enable eligible clients to target the top 5% of popular YouTube Shorts (vertical videos that are 60 seconds or less in length).

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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6 SEO considerations for a successful international expansion

Search Engine Land

Aside from search traffic, keyword difficulty is an important indicator since it specifies how competitive your keywords can be in various languages, regions and language fusions. Social networks in the target market. Why are social networks important? If they start on social networks, it is not always TikTok. See terms.

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How to build a customer value squad — and why

Martech

It could be geographic, as companies tries to improve sales in specific regions. Sports teams operate this way, Schaub noted. But a small, networked group can handle it, since it is closer to the action. The “people piece” is network organization, Schaub said. Around what mission should a team be organized? “It

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This day in search marketing history: March 21

Search Engine Land

Google’s new tappable shortcuts eliminate the need to search on mobile 2017: The shortcuts offered quick answers on weather, sports and entertainment info. LinkedIn Adds New Company Directory 2008: LinkedIn, with help from BusinessWeek’s CapitalIQ, added a company directory and related factual information to its business network.

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Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief

Martech

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S.

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How Discovery Plus markets complex streaming options to an international audience

Martech

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. This network was rebranded as Dplay. you have the old Discovery Networks Inc.

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