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How to build a hyper-precise audience-first ad campaign

Martech

Example : Learning that the audio assets are performing especially well in New York, the feminine hygiene brand launches a campaign iteration that is timed to coincide with the NYC marathon, including custom messaging about crossing the finish line. This frees your creative directors up for higher-function, strategic work.

Campaign 100
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Data Makes the Difference: Episode one by Cynthia Ramsaran

Search Engine Land

Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.

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Data Makes the Difference: Episode one by Cynthia Ramsaran

Martech

Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Especially when the job covers so much territory. Sales enablement best practices will get you started, but you need to be able to think strategically. Set priorities based on the org’s strategic objectives. Become a strategic partner. But it supports a key best practice, and that’s to be seen as a strategic partner.

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Michelle Benfer: 5 Tips for Remote Sales Management

Gong.io

Why is it important to create balanced sales territories? Well-designed territories help create an equal footing for your reps. Creating Balanced Territories. When I first arrived at HubSpot, everyone had their own mini territory. There are these little micro-territories. . How do you build a healthy sales culture?

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The What, Why, and How of Behavioral Marketing [+ Examples]

Hubspot

Consumer data can be used strategically to pinpoint audience preferences and deliver relevant outreach. Organizations can tell which continent, country, region, and sometimes even which building a user is located. This can help with local targeting -- like selling the right type of clothing for the regional climate.

Territory 101
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The modern search landscape: How and where to reach your target audience

Search Engine Land

If you’re vacationing in San Jose, consumers in your area are statistically more likely to find lunch on DoorDash , whereas New York consumers are more likely to order through Uber Eats. For example, the following search engines attract the largest share of searches within their primary region: Baidu in China ( 66% market share ).