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How to find your niche in SEO

Search Engine Land

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down. SUBSCRIBE See terms.

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Navigating the B2B Maze: Challenges in Marketing to Technical Personas

Heinz Marketing

Challenge 2: Niche Audience Targeting Technical personas represent a niche audience within the expansive B2B market. Challenge 3: Building Trust and Credibility Technical personas harbor innate skepticism towards marketing messages lacking authenticity or a deep understanding of their domain.

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The two parts of E-E-A-T Google hasn’t told you about

Search Engine Land

Putting Google to one side, trust is the cornerstone of business success. Customers gravitate toward brands they believe they can trust to effectively solve their problems. Trust is the key to business People will work with you if they trust you to solve their problems. Links have historically been a huge focus for SEO.

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September 2023 Google core update: A deep dive into personal knowledge panels and E-E-A-T enhancements

Search Engine Land

Without niche-level notability, you don’t stand out in your market. And without transparency, neither humans nor bots can understand who you are and why they should trust you. Well-targeted digital PR and placement of your content on relevant platforms that are authoritative in your niche are two ways to approach niche notability.

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Digging deeper into the E-E-A-T Knowledge Graph 2023 update

Search Engine Land

Without niche-level notability, you don’t stand out in your market. And without transparency, neither humans nor bots can understand who you are and why they should trust you. Well-targeted digital PR and placement of your content on relevant platforms that are authoritative in your niche are two ways to approach niche notability.

Niche 112
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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. EcoEssentials Niche: Eco-friendly Home Products Strategy: EcoEssentials used Instagram to showcase their biodegradable and sustainable products.

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Marketing to the 50+ crowd: A booming opportunity

Martech

The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility. Dominate the social platforms Facebook and X. Outspend on Temu.

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