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Google’s March 2024 core update: 5 things you need to know

Search Engine Land

This cleanup drive promises to remove up to 40% of low-quality websites that provide useless information and poor user experience – pages created just to match specific search queries. According to the post, the publisher’s eight affected sites, all established within the last two years, covered various niche topics.

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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

The paid portions may exist above the expertise content, and that changes the user experience. This is where smaller publishers, new media companies, and niche sites can move in and dominate. But they must also list their professional experience, accolades, and qualifications. This is bad for many reasons.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. Where can top-of-the-funnel content come in handy?

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.

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Effective Guide: How to Market a Travel Agency Business

Lead Fuze

Further on, we’ll discuss harnessing social media platforms effectively, enhancing user experience through high-quality website content, mobile optimization and blogging tactics that work wonders for any successful business. Your website’s content can make or break user experience and retention rates.

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Product page SEO: A complete guide

Search Engine Land

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Note : Only use this type of content if it’s relevant to your niche.

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