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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight. What is it that you can do better than anybody else?

Niche 119
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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

UX 69
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How to survive and thrive in a Google helpful content world

Search Engine Land

I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Do you have multiple niches that exist on your site? That also allows me to pull detailed information on affected sites.

Niche 135
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Google’s March 2024 core update: 5 things you need to know

Search Engine Land

According to the post, the publisher’s eight affected sites, all established within the last two years, covered various niche topics. This includes citing reputable sources within your niche and showcasing author expertise clearly on your site. All eight websites are now displaying zero traffic impressions.

Niche 135
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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

The changed UX could make it so the helpful content update devalues their pages and the site. This is where smaller publishers, new media companies, and niche sites can move in and dominate. How have they had real-life experience in the niche for an extended time? Let’s use a pair of running shoes as an example.

Niche 139
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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? How can we deliver the same (or more) value but save the reader time?

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Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.