article thumbnail

How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

The magic number is a key measure of financial health for any SaaS company, and it has significant implications for your company’s ability to not only drive profits but also its ability to drive growth. x in this case, you would already be at break even. Total GTM spend has now over-rotated towards non-AE functions.

article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. That’s just not what we do.”

Retail 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Guided Path: How to Invest in AI for Promising Returns

Lead Fuze

Remember though that these are typically non-diversified funds, so there’s still an element of risk involved as Charles Schwab Investment Management highlights. The key lies in understanding business models within the artificial intelligence industry, which involves assessing how companies generate revenue and profit margins.

article thumbnail

The Critical Role Ethics Plays in Modern Marketing

Hubspot

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

article thumbnail

Sales Compensation: The Ultimate Guide

Hubspot

Paying on profit vs. revenue. That is to say, if you want your salespeople to do X, reward them financially for doing X. Furthermore, since you’re giving reps a base salary, they’re obligated to fulfill some non-selling tasks, like training a new team member or attending training. Selling function (hunting or farming).

article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

For Nike and others, they need to market the same product in two ways: to the retailer, highlighting the product as a source of solid, profitable sales; to the end user, highlighting style, status, performance, or another value. B2B buyers from Gen X expected phone calls and handholding. That number isn’t getting smaller.

B2B 130
article thumbnail

Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. I’m a big believer in cross-functional alignment.