PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. That’s just not what we do.”
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