ConversionXL

JULY 14, 2020

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile.

Price 77

Price UX User Experience Real Estate 77

ConversionXL

NOVEMBER 17, 2020

Codecademy started out in 2011 as one of the first free products that taught people to code. Since then, we have helped over 45 million learners improve their lives through programming while making major improvements to our product—driven by experimentation. Testing our pricing strategy and plan-mix .

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Search Engine Land

SEPTEMBER 1, 2023

You want to uncover those hidden gems with a high search volume that align with your products, services, or industry. Finding a balance between high volume and achievable competition is the key to success. They’re looking for product comparisons, reviews, or pricing information.

Objectives and Key Results 135

Objectives and Key Results UX Niche Engineering 135

ConversionXL

JUNE 6, 2017

A lot has been written about how our decision making is prone to bias , and as a result, people often make poor judgements. We can’t stop ourselves looking towards a moving object as in the past it could have signaled potential danger. What are the key implicit motivations? a brand logo or product). Image Source.

UX 86

UX Technique Drivers/motivators Objectives and Key Results 86

Search Engine Land

JANUARY 25, 2024

When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success. Ad format: YouTube offers various ad formats and each format has different pricing structures, so your budget should align with the chosen format. How much does YouTube advertising cost?

Objectives and Key Results 112

Objectives and Key Results Campaign Finance Real Estate 112

Lead Fuze

JULY 20, 2023

The objective here is not just about learning how to calculate or measure sales volume but understanding its significance in shaping successful business strategies. It measures how many units you’re selling during a specific period and can help identify under-performing products to improve your sales process. The result?

Growth 52

Growth Objectives and Key Results User Experience UX 52

Heinz Marketing

SEPTEMBER 9, 2021

Here’s a few to get you started: Define your objectives and decide what’s most important to your organization. Account-Based Marketing: Go beyond marketing to created account-based experiences (ABX) by partnering with sales to engage key, high-potential accounts and measure your success. 24/7 Customer Support.

B2B 124

B2B Objectives and Key Results CRM Campaign 124

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

AUGUST 21, 2023

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. The proposal helps you sell your product or service rather than your business itself. Specificity is key here. Research and critical thinking are key here. That's where business proposals come in.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

Martech

NOVEMBER 30, 2021

Further, Google has announced they are bringing this update to desktop search results in the first quarter of 2022, presenting an opportunity to improve existing site performance while staying ahead of future updates. The pros, cons, and alternatives of a product? Are you removing bias and presenting both sides of a story?

E-commerce 97

E-commerce Objectives and Key Results Healthcare UX 97

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. These can include UX issues or concerns that aren’t addressed in copy.” [via The result? via Observer ]. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. Product image size can matter as well. What do they feel?

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

OCTOBER 23, 2015

You simply ask, “What prevented you from buying Product S?” Instead, responses tell you that your prices are too high or your value proposition was too confusing. A few tweaks to your value proposition or adding a price anchor could have produced much more significant results… if you had only known. can be helpful.

UX 122

UX Objectives and Key Results Conversion High impact 122

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. Each session included 8—10 sales reps from various regions and product lines.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Pricing for Adobe Target is available on request.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

JULY 10, 2019

“Getting great results” and “creating great reports” are very different skill sets. The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions: Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.

Clients 133

Clients Objectives and Key Results Drivers/motivators UX 133

PandaDoc

OCTOBER 13, 2022

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. Any sales rep can drag and drop stages and figure out how to optimize the sales pipeline for a specific segment, product type, or scenario. Being at the top of the heap, Salesforce sets a comparatively high price for its product.

X-functional 52

X-functional Territory CRM Lead generation 52

Sales Pop!

OCTOBER 21, 2022

Its main purpose is to introduce your company, products, and services. But, when talking about targeted promotions and marketing campaigns, the odds are your potential customers will be forwarded to a dedicated landing page after clicking on an ad, Google result, CTA, or link. Get to the Point Immediately. Highlight Customer Benefits.

Conversion 40

Conversion UX Objectives and Key Results Follow-up 40

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Xant

MAY 20, 2021

They squeeze out more activity from reps, but then call it productivity. The thing is, it’s not productive. Others simply load disparate details onto the subject line of the task object, which you can’t report off of. Do More From Any Object. Some technologies limit actions to just two CRM objects: Leads and Contacts.

Sell 77

Sell Objectives and Key Results CRM Territory 77

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. consumers buying their products via a third party), consumers want and need to be able to transact with brands directly.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

ConversionXL

APRIL 25, 2016

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Image Source.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

PandaDoc

MARCH 24, 2021

The UI/UX needs to be simple and intuitive enough for anyone with no coding experience whatsoever, to be able to design beautiful and functional forms. Pricing: Cost was the final thing we looked at. The price of the plans needs to make sense for the value they offer to the end-user. We like the ones that do. SurveySparrow.

Price 52

Price Objectives and Key Results Contact UX 52

PandaDoc

MARCH 24, 2021

Some of the most popular ones for large and small businesses include product market research, employee satisfaction, and customer satisfaction surveys. The software captures answers from your respondents in real-time and displays the results on your dashboard. API and Integrations. There’s a free plan tier available for individuals.

Price 52

Price Objectives and Key Results Contact UX 52

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Non–data scientists often overestimate the certainty of test results. From a branding or UX perspective, it should feel a little “off.” Take product positioning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

MARCH 25, 2016

They support the notion of a product family or suite when the same icons and style are used in several places.” For abstract things, icons rarely work well.” (via UX Myths). But what if you add rollover / alt text like Unbounce or legends / keys? ” (via UX Myths). ” (via NN/g).

UX 90

UX A/B testing Objectives and Key Results X-functional 90

Xant

MAY 20, 2021

They squeeze out more activity from reps, but then call it productivity. The thing is, it’s not productive. Others simply load disparate details onto the subject line of the task object, which you can’t report off of. Do More From Any Object. Some technologies limit actions to just two CRM objects: Leads and Contacts.

Sell 52

Sell Objectives and Key Results CRM Territory 52

PandaDoc

MARCH 30, 2021

Lead generation is the single-most-important tool your company can harness, to target the right customers, learn about their needs and preferences, and tailor your products to meet their expectations. We’re talking ERP and CRM data, pricing tables, inventory, reference materials, you name it.

Legal 52

Legal Price Objectives and Key Results UX 52

PandaDoc

MARCH 30, 2021

Lead generation is the single-most-important tool your company can harness, to target the right customers, learn about their needs and preferences, and tailor your products to meet their expectations. We’re talking ERP and CRM data, pricing tables, inventory, reference materials, you name it.

Legal 52

Legal Price Objectives and Key Results UX 52

ConversionXL

DECEMBER 23, 2015

Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right? Enter your email to try the product.

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

NOVEMBER 23, 2015

For instance, we can: Uncover UX issues. Identify demand for new products or improvements to existing products. What doubts do they still have about your product? What are the key pages on your site with a high exit percentage? Before Anything Else, Define Your Objectives. Locate process bottlenecks.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Typically happens at the end of the product lifecycle. Validated user research is about getting measurable results.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. Make sure visitors know what their options are (links like “See also”, “Related products”). Users have four fundamental questions when they arrive at a website: Am I in the right place?

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

FEBRUARY 18, 2016

You’ll be a smarter, more efficient, more productive optimizer for it. If you do try to do that, it’ll cause your page to ‘flicker’, which can invalidate any testing results since it puts the visitor ‘on alert’ that something may be different.”. Why Should You Be Using Google Tag Manager?

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. What does Leyla mean when she says, “Growing up in product, you have to lead through influence?”

Start-ups 51

Start-ups Objectives and Key Results UX Follow-up 51

Hubspot

JUNE 8, 2022

That's why any business interested in sound financial planning needs to have a grip on financial forecasting — the process of making accurate projections that can frame thoughtful, productive financial decisions in real time. It tends to be more objective than conventional, in-house forecasting. Straight Line. Simple Linear Regression.

Price 59

Price Objectives and Key Results UX Strategic planning 59