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Salary and Career: Kathleen Voboril can make martech sing

Martech

My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. Q: How did you go from Atlanta to Oregon? A: I wanted to move back to Portland where I was born and raised and got offered a job at Oregon Tool, at the time it was called Blunt International.

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MarTech’s metaverse marketing experts to follow

Martech

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. Previously Lindsey was Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world’s largest brewer.

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Top 3 marketing use cases for the B2B metaverse

Martech

There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. “How?” ” you might ask.

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. I hope they will help demonstrate effective uses of immersive technologies to engage with and connect users around the globe.

Campaign 113
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10 rules for successful metaverse marketing

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. Understand the technology and the terminology. It is essential to understand the technology and terminology of virtual platforms. When choosing a location or platform for your virtual experience, a strategic approach is required.

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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology. May more marketers awaken to the role they play in shaping a sustainable digital universe where technology and nature not only co-exist but thrive. Learning and education.

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10 rules for successful metaverse making

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. Understand the technology and the terminology. It is essential to understand the technology and terminology of virtual platforms. When choosing a location or platform for your virtual experience, a strategic approach is required.