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Reminder – Google is enforcing stricter rules for consumer finance ad targeting

Search Engine Land

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Make sure your personalized ads comply with Google’s updated policy now, as this is your final opportunity before the new restrictions kick in. Why we care. What’s changing?

Finance 99
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Google policy update will restrict consumer finance ad targeting

Search Engine Land

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.”

Finance 98
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Where Did Startups Put Their SVB Cash? At JP Morgan Chase

SaaStr

I never thought on a Friday morning I’d see a tweet the bank had been shut. The bank startups had used for decades. A week ago this morning, our bank balances still read as follows: pic.twitter.com/h4kTDaDFeb — Jason Be Kind Lemkin  (@jasonlk) March 19, 2023 So … where did startups that took out their cash put it?

Finance 101
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A Non-Disruptive Transformation for Community Banks

Anthony Cole Training

For centuries, community banks have invested in their local communities and promoted relationship banking. They have been founded on the bank's knowledge of community families, their spending histories, or their small business's finances.

Finance 47
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Lending Tree’s new marketing chief says customer experience is king

Martech

You used to have to physically run from one bank to another to compare rates. LendingTree had early success with the message, “When banks compete, you win.” We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. There had to be a better way.

Finance 105
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GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. 42:55) Personal career learnings distilled by May. She then worked at a sovereign wealth fund and started her entrepreneurial journey in software localization. May started Writer in 2020.

GTM 93
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Ops Folks Build Smart Financial Models. But They Are Often Dangerous.

SaaStr

So I’ve seen a trend among many startups these days which is to sort of have a VP or Director of Business Ops instead of a VP / Director of Finance. They handle the cash too, but also go deep on the business in a way a “finance person” usually simply can’t. These folks often come from strategy consulting or banking backgrounds.

Finance 96