Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Profit margin 126

Profit margin B2B Campaign Retail 126

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead generation 103

Lead generation Click Through Rate Contact Follow-up 103

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Personalization/segmentation. Product feed recommendations. Refill reminders.

Campaign 126

Campaign Technique Strategize Technology 126

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

A/B testing 125

A/B testing B2C Appointment Campaign 125

Salesforce

MARCH 7, 2024

Personalize, personalize, personalize. We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns.

Campaign 115

Campaign Territory Start-ups Clients 115

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Customer personalization and engagement.

Customers 98

Customers Campaign Repeat business Referrals 98

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Click Through Rate 132

Click Through Rate Construction Campaign Consult 132

Search Engine Land

APRIL 4, 2024

Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing campaign measurement capabilities. Monitoring campaign performance accurately is crucial for effective optimization and generating progress reports. Business email address Subscribe Processing. Why we care.

Campaign 107

Campaign Conversion Process 107

Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. This includes things like personalizing campaigns and advanced testing. that more overtly court SMB clients.

Campaign 120

Campaign Growth Clients Service 120

Martech

FEBRUARY 27, 2024

This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know AI roadmap. Business email address Subscribe Processing. Get MarTech! In your inbox.

Launch 104

Launch A/B testing Campaign Technology 104

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

A/B testing 103

A/B testing Click Through Rate Objectives and Key Results Campaign 103

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. We’re trying to get one campaign out the door while planning for the next.

Objectives and Key Results 116

Objectives and Key Results Retail Campaign Appointment 116

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

SQL 99

SQL Cross-sell Campaign Trust 99

Salesforce

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. Outspend on Temu.

Trust 102

Trust Represent Legal Niche 102

Search Engine Land

APRIL 8, 2024

Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. Detail how long you would expect this campaign to take, what resources you would need, how many members of staff should ideally be allocated to this project and how much budget.

Finance 105

Finance Manufacturing Referrals Construction 105

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care.

A/B testing 120

A/B testing Finance Campaign CRM 120

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. More personal questions? More questions?

B2C 109

B2C Lead generation B2B Campaign 109

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. What is AI in email marketing?

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Salesforce

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Martech

APRIL 5, 2024

personalizing emails or SMS) and internal challenges (e.g., automating personalized email communication to eliminate manual efforts). Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Business email address Subscribe Processing. In your inbox.

Strategize 96

Strategize Campaign Technology Technology 96

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

Launch 102

Launch Product Retail Campaign 102

Martech

DECEMBER 21, 2023

You can personalize it yourself or let the AI surprise you! It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Business email address Subscribe Processing. AI is here to help! What could go wrong with that?

GTM 115

GTM Campaign Launch B2B 115

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

Campaign 138

Campaign Technology Technology Growth 138

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Lytics and Pantheon customers now have free access to Lytics’ Personalization Engine.

Technology 97

Technology Technology Campaign Promote 97

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment? .

CRM 100

CRM Sports Campaign Conversion 100

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels.

Gaming 116

Gaming Campaign Contact Prospecting 116

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 109

Promote Campaign B2C Retail 109

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. This includes combining Advantage+ shopping campaigns with Shops ads. in cost per purchase in their campaigns and a median increase of 10.1% Reminder ads.

Retail 117

Retail Campaign Launch Networking 117

Search Engine Land

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

SQL 83

SQL Cross-sell Campaign Trust 83

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. An optimized martech stack is essential for several reasons: Efficiency : Streamlined tools and processes allow for more efficient campaign management and execution.

Strategic planning 93

Strategic planning Technology Technology Strategize 93

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Get MarTech! In your inbox.

Campaign 98

Campaign Strategize Conversion Growth 98

Search Engine Land

SEPTEMBER 20, 2023

Email is an integral part of our personal and professional lives. But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives?

Engineering 131

Engineering Campaign Presentation Customers 131

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns.

Territory 97

Territory Launch Campaign Represent 97

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Personalization at scale: Data-driven insights allow businesses to tailor their messages, ensuring relevance at every touchpoint.

Campaign 107

Campaign Conversion Customers 107