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How to Research like HubSpot’s Research Team

Hubspot

Keep this in mind while researching — it's a good reminder that data is useful when it's accurate, but presenting inaccurate data can ultimately harm your marketing strategies. Consider a survey conducted by HubSpot to measure International Net Promoter Scores (NPS). Take a variety of perspectives.

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How to Research like HubSpot’s Research Team

Hubspot

Keep this in mind while researching — it's a good reminder that data is useful when it's accurate, but presenting inaccurate data can ultimately harm your marketing strategies. Consider a survey conducted by HubSpot to measure International Net Promoter Scores (NPS). Take a variety of perspectives.

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Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” The promotion strategy for Harry Potter and Beyoncé wouldn’t have worked for the first book or album.

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” The promotion strategy for Harry Potter and Beyoncé wouldn’t have worked for the first book or album.

Customers 101
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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

. “There are huge incentives in consumer markets, even for competing companies, to make everything the same, ” says Dan McGinn , president of a research and strategy consultancy in Arlington, Virginia. The way things are presented and emotional factors come into play. Yes, our preferences evolve as society evolves.

Customers 132
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Radical Simplification

Partners in Excellence

Their personal circumstances–whether it’s a promotion or just getting sanity in the midst of complexity. Sales professionals want to find customers that have a need to buy (perhaps latent), and the opportunity to present their solutions if there is a good fit. Customers want to grow–their businesses and personally.

Consult 93
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9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts

Hubspot

At least one person should be raving about the content by the end of the presentation. Boring, long-winded presentations. If the answer is no, then I don't want to publish or promote it. When I began designing webinars to promote CXL Institute , I made sure the content was product-relevant, but not a product pitch.