Search Engine Land

SEPTEMBER 21, 2023

When users are presented with these options, they rationalize to choose the tier that best aligns with their needs and budget. A scroll map (left) and a move map (right) on the hotjar.com homepage Heatmaps visually represent user activity, revealing webpage hotspots of engagement and disinterest.

Drivers/motivators 108

Drivers/motivators Strategize UX User Experience 108

ConversionXL

JUNE 5, 2019

Even after you have your findings, how do you present them in a way to inspire colleagues and bosses to take action? A technique called data logging uses shortcuts to achieve those goals. For summative testing, there are also some efficient techniques and tools to create quantitative reports quickly. Task-level metrics.

Technique 103

Technique Presentation UX Follow-up 103

ConversionXL

NOVEMBER 9, 2015

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. Tracking Micro-Conversions Allows Greater UX Insight. Image Source.

Conversion 112

Conversion UX CTR User Experience 112

PandaDoc

OCTOBER 3, 2023

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

DECEMBER 23, 2015

Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? Here’s what each letter represents… C = Probability of conversion. UX Myths confirms this importance by busting the myth that visitors make optimal choices.

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

SBI

MARCH 1, 2021

Reps that are uncomfortable or unprepared are not representing themselves or the company well during this most critical time. Even if you remove the word “virtual” from the question, the answer is the same: Companies need to train on product, service, sales process, sales technique, and sales tools—period.

Sell 37

Sell Manufacturing Outside Sales Healthcare 37

ConversionXL

MARCH 19, 2013

They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Techniques for figuring out the optimal menu structure. Here are research and testing techniques UX professionals use to determine the best information architecture, workflows, menu structure or web site navigation paths.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Hubspot

AUGUST 14, 2013

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. Card-sorting is a simple user-experience technique that helps you get into the minds of your website visitors and design the navigation from their standpoint. Card Sorting Practice.

CTR 73

CTR UX User Experience Engineering 73

ConversionXL

JANUARY 12, 2017

That 19% represents millions and millions of people with disabilities who can’t access or engage with sites in the traditional way. Create content that can be presented in different ways (for example simpler layout) without losing information or structure. For each guideline, you’ll find success criteria and techniques.

Non-Profits 115

Non-Profits Represent Transportation Follow-up 115

ConversionXL

MARCH 26, 2014

I carried this into my life as a UX and CRO practitioner, because the performance (and perception of performance) plays a vital part in how people rate their experience. Although this was valuable, it was also difficult to do effectively and so I found myself using the technique less as the years went by.

Conversion 131

Conversion Healthcare E-commerce Networking 131

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

MAY 22, 2014

4 Advanced Facebook Targeting Techniques Every Facebook Advertiser Should Know. represent themselves visually speak to a much larger visual preference about the audience you’re trying to target. For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while Analytics performs better on Twitter.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

JUNE 19, 2014

The process of improving your site conversion using design techniques, key optimization principles, and testing. A language that manages the design and presentation of web pages: color, look, feel, and so on. CX: Customer Experience (See UX). Choose KPIs that represent how your marketing and business are performing.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Hubspot

MAY 26, 2015

They are fictional representations, but represent a segment of your target market. This technique can present more information on a page without requiring someone to click a “next” button. Responsive design is a design and coding technique that makes your website mobile friendly. Customer Personas. Infinite Scrolling.

UX 78

UX Engineering Technique Cross-sell 78