Search Engine Land

JANUARY 16, 2024

You may also want to run the list by your product team to assess whether there are any market misalignments or competitive disadvantages that the page performance is hinting at. This could mean stages of the buying journey (top, middle, bottom), primary products/services, or types of audiences/personas.

UX 115

UX Represent Niche Clients 115

ConversionXL

MARCH 9, 2016

UX mistakes often go undetected because they are quiet. No, UX mistakes are foundational. To visitors, UX mistakes are loud, whether they consciously detect them or not. How familiar is the visitor with your product / service / company? Isn’t it more valuable if they skip right to the pricing or product categories?

UX 90

UX Price Drivers/motivators Start-ups 90

ConversionXL

MAY 29, 2014

In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives. Monitoring these will help you define the steps where UX improvements are most needed. Turns out, the marketers were wrong.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX? Others had similar definitions.

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

ConversionXL

JUNE 6, 2017

This is a subtle, but effective way of demonstrating that it represents tradition and certainty. One way of appealing to our self-centeredness is to allow customers to customize your product. a brand logo or product). the price) and the reward (i.e. lower the price or make it easier to purchase). Image Source.

UX 86

UX Technique Drivers/motivators Objectives and Key Results 86

Salesforce

AUGUST 10, 2022

Your digital storefront is the online representation of your brand; it’s the user-facing website where shoppers browse and purchase your products. It can represent millions — and sometimes even billions — of dollars. It’s a number that represents what percentage of time your site is running smoothly for customers. The good news?

Negotiate 96

Negotiate User Experience UX Represent 96

Sales Hacker

DECEMBER 29, 2023

The tactics that you use in SMB – focus on building products at scale, overindexing towards UX and UI, having a PLG motion behind the scenes, leading with your product, and adapting the way that you price and package, meaning giving some optionality. I mean that in the context of the value that you provide.

GTM 71

GTM Cold Call UX Price 71

ConversionXL

MAY 29, 2014

In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives. Monitoring these will help you define the steps where UX improvements are most needed. Turns out, the marketers were wrong.

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

DECEMBER 10, 2019

8 Keys to Value-Based SaaS Pricing Pages. As a SaaS company, both your product and service are unique solutions, and your pricing page should reflect that. Learn how to get value-based pricing right. A Proven UX Research Process to Redesign Your Website. Cold Emails: Can They Work, Or Are They Just Spam?

UX 63

UX Price Growth Technique 63

Search Engine Land

SEPTEMBER 1, 2023

Understanding keyword volume Keyword volume represents the number of times a keyword is searched for within a given time frame, providing valuable insights into user behavior and search trends and indicating the potential traffic and visibility that a given keyword can bring to your website.

Objectives and Key Results 135

Objectives and Key Results UX Niche Engineering 135

Search Engine Land

SEPTEMBER 21, 2023

Evaluates whether a product or offer meets basic needs and survival instincts. Helps create emotional connections between consumers and products, influencing preferences and brand loyalty. By creating a perception of limited availability for a product or service, this approach prompts individuals to act swiftly and decisively.

Drivers/motivators 108

Drivers/motivators Strategize UX User Experience 108

ConversionXL

OCTOBER 21, 2013

Another way to do this is to display all available shipping options up front so the shopper knows they are getting the lowest priced option: This change also had an immediate impact on our top-line, resulting in a 19.31% increase in shipping revenue within the first week of roll-out, producing $17,059.46 Thanks for reading.

UX 124

UX Presentation Conversion Follow-up 124

Search Engine Land

JANUARY 25, 2024

Ad format: YouTube offers various ad formats and each format has different pricing structures, so your budget should align with the chosen format. Cost-per-click (CPC) or Cost-per-thousand-impressions (CPM): Decide whether you want to pay for clicks (CPC) or impressions (CPM), as the pricing model you choose will impact your budget strategy.

Objectives and Key Results 112

Objectives and Key Results Campaign Finance Real Estate 112

Capterra Sales & Marketing Software

DECEMBER 17, 2021

If you’re looking for software to help you optimize those digital marketing strategies, we’ve curated a list of the top 12 products that stood out among 280 tools across 21 software categories for delivering excellent value, according to feedback from thousands of real users. Starting price: $10.19 Email marketing.

Real Estate 97

Real Estate Campaign Price CRM 97

ConversionXL

MAY 2, 2019

This post: Explains key differences between ecommerce landing pages and product pages. Ecommerce landing pages vs. product pages. Product pages and landing pages have the same goal: converting the user into a customer. This is one key distinction between landing pages and product pages: the emphasis on emotion.

Conversion 133

Conversion UX Real Estate Non-Profits 133

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products.

Product 52

Product B2B Growth X-functional 52

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. Product image size can matter as well. What do they want to touch?

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

NOVEMBER 9, 2015

Clicking the ‘View pricing’ link. Adding a product to the cart. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”.

Conversion 112

Conversion UX CTR User Experience 112

Sales Hacker

FEBRUARY 12, 2021

Most enterprise CRMs offer more features than simple CRMs and can support complex sales operations with advanced reporting capabilities, product libraries, sales enablement and tools, and more. All of these represent the total cost of ownership of a solution and it can have a big impact on your expenses on the long term. Salesforce.

CRM 85

CRM Territory Price E-commerce 85

Hubspot

MARCH 18, 2020

The SEO team will mainly be driving traffic to your webpages by optimizing content and ensuring your brand is aware of the keywords necessary to rank on the SERPs for topics related to your product or service. Product Marketing Team. Product marketers identify target audiences to communicate with through product pages and ad copy.

UX 95

UX User Experience Engineering Account management 95

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

PandaDoc

OCTOBER 3, 2023

Better lead prioritization AI-driven tools are much more advanced in scoring and ranking leads than typical sales representatives. AI can also analyze patterns in content engagement, time spent on specific product pages, and cross-referencing data — company growth indicators and recent industry news mentions.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

NOVEMBER 17, 2015

But is the data from the tests you run during major shopping holidays representative? An increase in comparison shoppers, who are driven by price and availability. Product names / descriptions. Your promoted products. More traffic means more conversions. More conversions mean more data. More data means more insights.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

MARCH 25, 2016

Technically speaking , an icon is a person or thing “regarded as a representative symbol of something” Web designers use them in navigations (e.g. They support the notion of a product family or suite when the same icons and style are used in several places.” Here’s what the icons represent… Section.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

Lead Fuze

JUNE 27, 2023

source) Influencers and Media Contacts for Wider Reach Influencers play a significant role in expanding brand visibility by promoting products to their followers on social platforms. In addition to enhancing productivity and efficiency, well-defined workflows also improve communication within the team and with clients.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Salesmate

JUNE 15, 2021

Managing all these aspects of marketing isn’t an easy feat; you need a streamlined process that helps you increase your productivity. The below image represents what marketing automation can do for your business! However, it should also be within your price range. Analytics and reporting. Find out more here. .

Referrals 52

Referrals Price Campaign CRM 52

ConversionXL

DECEMBER 23, 2015

Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right? Enter your email to try the product.

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

APRIL 27, 2019

product or service) you’re mapping, the design will differ. Adaptive Path, a UX/digital design agency that was acquired by Capital One, talks in terms of “experience maps.” For retailers, a common touchpoint might be a product description page; for a service business, it may anything from a pricing page to a contact form.

Customers 100

Customers A/B testing UX B2C 100

ConversionXL

OCTOBER 15, 2015

They affect how likely your visitors are to share or talk about your product or service. A $40 pricing plan might sound like a lot on its own, but using an anchor can help you put things into perspective for prospects.” (via Use this bias to command the price you want for your product (e.g. “$60 via Unbounce).

Conversion 132

Conversion A/B testing Niche UX 132

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Product and marketing teams should be involved. Why our CRO jobs will die: Teams operate at different paces.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

MAY 10, 2016

There are so many ways to make your site memorable that they’d be impossible to list, but here are some ideas… Find a way to change existing habits to incorporate your product or brand (repetition). What do the colors of your site represent for your demographic? Quality of Design. Is it labeled using their words?

UX 66

UX Real Estate Promote Product 66

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. User experience research or UX research, shouldn’t be limited to A/B testing programs only. Unfortunately, the older you get, the more expensive those products become.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

MARCH 19, 2013

Make sure visitors know what their options are (links like “See also”, “Related products”). Information architecture should also include little things like deciding that products on a search page should be ordered by price rather than by name. Each card represents a (category) page on your website.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

SEPTEMBER 3, 2014

Depending on the customer experience expert you follow and the business/product/service mapped, the design will be different. The guys over at Adaptive Path, a UX/digital design agency, talk in terms of “experience maps.” No Matter The Approach The End Goal Is The Same. No two journey maps are exactly the same.

Customers 127

Customers Retail User Experience Cross-sell 127

ConversionXL

NOVEMBER 23, 2015

For instance, we can: Uncover UX issues. Identify demand for new products or improvements to existing products. What doubts do they still have about your product? can identify missnoing information on the site – best asked on product pages). We can learn a lot with on-site surveys. Locate process bottlenecks.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

Hubspot

AUGUST 14, 2013

The good news is, you don''t have to have any UX experience to run this exercise. Lay out a stack of index cards on the table, each representing a major page on your site. Card-sorting is a simple user-experience technique that helps you get into the minds of your website visitors and design the navigation from their standpoint.

CTR 73

CTR UX User Experience Engineering 73