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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. TikTok was reported to pilot an ad-free subscription service on its app in October. That’s just not what we do.”

Retail 124
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

A LinkedIn Ads strategy for better ROI: Advertise high-value products and services. The products or services that do (and don’t) work for LinkedIn Ads. Before you dive into a high-budget strategy, think about whether your product or service is suited for LinkedIn ads. for B2B specifically. billion in 2023.

CTR 129
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Website Credibility: A 39-Point Checklist

ConversionXL

For example, your wife said Product X is good, or your friends said Service Y sucks. Earned credibility is personal experience, like through friendly customer service or, in contrast, copy full of typos and factual errors. . What happens if I’m not happy with your service? Show prices. What do you do?

Trust 132
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. Run a functional investigation.

UX 126
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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. Step 2: Conduct user and competitor research to define the customer experience.

Launch 96
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2023’s 19 Best Sales Prospecting Tools

Hubspot

Pricing: A limited version is free as part of Hubspot’s Sales Hub. For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. Prices start at $45 per month, $450 per month, and $1,200 per month, respectively. What Users Say. What Users Say.