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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. Competitor X is doing Y.

UX 126
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Lead generation X ? Social media integration X ? Free version X

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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. Price anchoring is a sure-fire nudge to drive online behavior. Image source ). This is called anchoring.

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Pricing is mid range – not as expensive as other leading competitors in the market. Customer service team are very responsive and quick to tackle problems if any arise.

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Adopting artificial intelligence in your sales process

PandaDoc

Agile pricing policy AI can analyze market trends, competitor pricing, and demand fluctuations to suggest dynamic pricing strategies. Dynamic real-time pricing is highly demanding yet heavily labor-intensive and risky in terms of setting the wrong price accidentally. Turbo with API and predefined inputs.

Process 52
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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

Why do customers leave, or use the service less, often without saying anything? Every SaaS or subscription service, no matter how fast it’s growing, has to contend with customer attrition. Also known as “customer churn,” customer attrition is the loss of clients or customers using your service. What is customer churn?

Customers 110
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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. That’s rarely the case.

Launch 96