Can We Even Afford to Do SMB Sales in the U.S. Anymore?
SaaStr
SEPTEMBER 19, 2023
So I’ve been doing SaaS for a while, and the costs of doing business have just gone up. Salaries have gone up. Marketing expenses have gone up. And expectations for OTE have gone way up. These all sprung up as more cost-effective centers of excellence for SMB and even some mid-market sales reps. customers?
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