Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Say goodbye to FOMO and start getting your SEO work done through the power of agile processes. A core agile team typically consists of: A product manager. Sound familiar ?)

X-functional 127

X-functional Objectives and Key Results Meeting Engineering 127

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 134

Retail X-functional Launch Non-Profits 134

Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

B2B 134

B2B X-functional Pharmaceutical B2C 134

ClickFunnels

JULY 22, 2021

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). A benefit is a value that the customer will derive from that product (e.g.

X-functional 246

X-functional Gaming Pitch Government 246

Search Engine Land

FEBRUARY 24, 2023

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. Try to anticipate and address the areas where it may get tripped up as much as possible with the prompt itself.

X-functional 107

X-functional Niche Start-ups Engineering 107

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 142

CTR X-functional Profit margin Contract 142

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Set the right product limitations for your free account. Set the right product limitations for your free account. Subscribe for free to receive new posts and support my work.

GTM 87

GTM X-functional Inside sales User Experience 87

SaaStr

NOVEMBER 21, 2023

Back in the day, AI was “Press 1 for x. Press 2 for x. Typically, when a person comes into your team, you buddy them up with an existing member to show how things are done. So, how do you train and onboard new employees and make them productive? Quick and easy learning and training modules to get employees up to speed.

X-functional 103

X-functional UX User Experience Gaming 103

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 118

X-functional Clients Growth Start-ups 118

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. We start by asking you what your goal is: Collecting emails? Selling your product? Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Hosting a webinar?

Gaming 239

Gaming Commission X-functional Sales 239

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. It is a natural product of growth, but it must be managed. A client once shared a quote with me that summed this up very well: “For the simplicity on this side of complexity, I wouldn’t give you a fig. What issues are coming up?

X-functional 106

X-functional Strategize Growth Clients 106

Search Engine Land

JUNE 6, 2023

Getting started There are two ways you can go about this: Spend about 5 minutes (maybe 10 if you need to set up your computer) and run the scripts from your machine, or… Jump to the Colab I created and start playing around right away. To get one, simply head over to OpenAI's product page , and click Get started.

X-functional 101

X-functional Objectives and Key Results Follow-up Start-ups 101

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

X-functional 112

X-functional Cross-sell Contract Up-sell 112

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Follow up regularly. As it usually does.

X-functional 129

X-functional Engineering Follow-up Prospecting 129

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Train and support marketing staff on using marketing technology products. Research and recommend new marketing technology products. Operate marketing technology products as an administrator.

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. You have to lead the team, live up to the values, hit quotas and targets, and make money. Almost everyone grew up in the company. It becomes a house of cards. This list goes on.

X-functional 105

X-functional Contract Growth Quota 105

Martech

JUNE 21, 2023

I ended up moving to Australia and had planned to leave that company and get a different job out there. People started bringing us together on advisory boards. We ended up having to travel to this one specific advisory board and so we started spending days together. .” It was a crash course in learning. A: It did.

X-functional 102

X-functional Technology Technology Construction 102

SaaStr

MAY 16, 2024

The distributed workforces of today are radically different than when Wade started,” Jason says. When Wade started, it was visionary and edgy to be remote. Zapier Had a Competitive Advantage Working Remote When Zapier first started, they played the hand they were dealt. Twitter, now X, has changed drastically.

B2B 106

B2B Angle X-functional Trust 106

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 66

X-functional Referrals Sales Follow-up 66

SaaStr

DECEMBER 30, 2021

But we ended up selling to several in Year 1. When our product was feature-poor, and the team was tiny. And one of the best ways to stand out in the CIO’s office is to bring in some up-and-coming SaaS vendor that can provide huge ROI that same year, change a little bit of the game, and build a successful collaboration together.

Contract 101

Contract X-functional Sell Cold Call 101

Search Engine Land

MAY 7, 2024

You can try blog or informational content, links to category or product pages and rank well for informational content just to never see an impact on traffic with buying intent. The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. The x -axis shows U.S.

CTR 116

CTR Electricity Real Estate X-functional 116

SaaStr

FEBRUARY 25, 2021

The Evangelist is someone that is generally very smart and passionate about your product (already understands it in the first meeting) and is very customer-centric. The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects.

X-functional 145

X-functional Cross-sell Sales Up-sell 145

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. A lot of software nowadays serve multiple functions, and may have a CRM already pre-set as a part of their package. Want To Close Sales Easier?

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Salesforce

DECEMBER 6, 2023

Here are two important soft skills to have throughout your entire career as an admin, whether you’re just starting out or you’re a seasoned admin. Join the Release Readiness Trailblazer Community Group to stay up to date on the latest and greatest. Production is where your users, customers, and integrations to other systems work.

X-functional 110

X-functional Trust Technology Technology 110

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Search Engine Land

APRIL 26, 2024

Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well.

X-functional 132

X-functional User Experience UX Follow-up 132

SaaStr

FEBRUARY 27, 2024

What you actually end up with is quite an unprofitable business operating with -25% operating margin despite having a revenue scale of more than $600M. x in this case, you would already be at break even. All in all, this happened as a sincere effort to drive up seller productivity. What does this mean? … wrong.

Go To Market 101

Go To Market GTM Non-Profits Quota 101

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good.

X-functional 163

X-functional Drivers/motivators Retail Price 163

SaaStr

NOVEMBER 23, 2021

They had a last-minute speaker switch for their session, they had to swap team members who couldn’t travel last minute, and they had to rally their entire team behind creating collateral and product features in time for the live event. Live events are a forcing function for your entire team, not just sales, and marketing.

Technique 104

Technique X-functional Launch Pitch 104

Search Engine Land

SEPTEMBER 7, 2023

There are a lot of sections in the middle column, so we are only going to focus on the ones you will likely use from the start. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. However, Google will start applying thresholding (sampling) to your account. See that small red icon?

GTM 144

GTM Campaign Follow-up Start-ups 144

ClickFunnels

AUGUST 19, 2021

Buying a product. So in this case the conversion rate is: 10/100 x 100 = 10%. Once you have someone’s email address, you need to convert that lead into a paying customer by persuading them to buy your product. They buy your product. What percentage of the people that visited it bought your product?

Conversion 244

Conversion Sales Lead generation X-functional 244

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. Before we start, let’s make one essential distinction. Point out some of the similarities to start a conversation. I kept bidding them up. Offer your customers help and guidance when they start using your product.

Sell 98

Sell X-functional Sales Follow-up 98

Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach.

Government 112

Government X-functional Angle B2B 112

Sales Hacker

JULY 31, 2023

When I dug deeper into what one struggling SDR in particular was doing, I realised I needed to help her fully understand every useful feature in Sales Navigator so she could speed up turnaround times. Just two weeks later, we started seeing better results. Your Book of Business is now set up!

X-functional 52

X-functional CRM Sales Lead generation 52

Gong.io

JUNE 23, 2022

But the reality is different: within an organization, when everyone is 10% more productive across teams, that company sees a compounding effect, making the impact much bigger. . They also have product teams, engineering teams, customer success and service teams, HR and finance teams, etc. . Here’s how. .

X-functional 62

X-functional Finance Price Engineering 62