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This day in search marketing history: January 25

Search Engine Land

Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. Google Buys Twitter Sentiment Analyzer fflick To Support “Contextual Discovery” 2011: The fflick service analyzed and organized comments about movies. Google Promotes Boost To All Of U.S., Google’s 2016 Bad Ads Report: 1.7 Yahoo Beats Expectations with Weak $1.5B

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How to Research like HubSpot’s Research Team

Hubspot

According to marketing research co-op Meg Kartham, "When conducting any type of research, it is important to take a variety of perspectives, whether that be industry or region.". Consider a survey conducted by HubSpot to measure International Net Promoter Scores (NPS). NPS measures customer satisfaction with our CRM.

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How to Research like HubSpot’s Research Team

Hubspot

According to marketing research co-op Meg Kartham, "When conducting any type of research, it is important to take a variety of perspectives, whether that be industry or region.". Consider a survey conducted by HubSpot to measure International Net Promoter Scores (NPS). NPS measures customer satisfaction with our CRM.

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4 Lessons From the Most Purposeful Ads of 2014-2015

Hubspot

The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. Spots Aren’t Overtly Promotional. Final) Four Takeaways.

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PODCAST 113: Secrets to Great Leadership During a Pandemic and Beyond with Barrett Boston

Sales Hacker

A $4-billion company, TriNet offers full-service HR solutions across an array of industries. Finally convinced our CEO to give me a sales territory because I was determined to go do this thing. And he finally relented and gave me a sales territory, made my number, did well. Incredible company. Sam Jacobs: You certainly have.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

I’m a multiple time investor in a company called [Fair 00:11:21] that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon. Keith Rabois: It does depend on the fund and then promote a point about some businesses being so crazy or having so many perceived flaws.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. Tip: You might also consider promotions, coupons, and other customer benefits, such as free shipping, to generate more interest and sales. This can increase your sales and market share simultaneously.

Price 52