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AI-powered martech releases and news: May 2

Martech

Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. Iterable added two functions to its customer engagement platform. Functions include collecting consented, real-time, and comprehensive customer data collection across all devices and platforms.

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7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

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Top 5 ways to stay up to date on paid search trends

Search Engine Land

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

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What is generative AI and how does it work?

Search Engine Land

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

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Building a 10x Team: 4 Pillars For Creating a Generalist Team With Expensify COO Anu Muralidharan (Video)

SaaStr

So their output is also really high-functioning.”. This challenge is designed to test three qualities that are part of their company X factor –– a unique combination of talent, ambition, and humility. Of course, this will look different at every company, but you must determine your X factor and test for that.

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An SEO’s guide to ChatGPT prompts

Search Engine Land

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. I can see with the volume for other terms these pages are ranking for that there’s likely search volume in this area generally.