Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
The B2B playbook is changing. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. So, owned media. What is it?
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