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AI-powered Selling: A New Era of Sales Efficiency

Highspot

With AI at their fingertips, sales teams can seamlessly discover resources that expedite action, connect with buyers more easily, and make more efficient decisions. Now, you can lean on AI to instantly organize and add context to your sales content to improve the clarity and visibility of your assets at scale.

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Use Enablement Data to Boost Content Adoption by 40%

Highspot

When your content is poorly managed, reps share ineffective assets with buyers. Marketing has no idea what content generates business value. Enablement has little visibility into how reps are using content or if it’s landing in the field. Here are tips to put an end to content chaos once and for all with analytics.

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3 steps to determine if AI is the answer to your problem

Martech

End with a proposal/promise and results prediction: We will commit to providing resources to AI initiatives to increase a specific KPI by 10%. 2: Apply appropriate resources to supporting AI initiatives Just laid off your entire Marketing Operations team? Do you have a process to ensure that the content is monitored to ensure quality?

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Licensed healthcare providers eligible to apply for new YouTube product features

Search Engine Land

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. Previously, those features have only been available to educational institutions, public health departments, hospitals, and government entities.

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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Resources: You’ll need a significant amount of computational resources, including GPU, CPU, RAM, storage, and networking.

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How to use DIY content to boost your visibility and leads

Search Engine Land

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Sharing DIY content offers a variety of benefits to businesses, from improving E-E-A-T to increasing online visibility and even generating leads. Everybody wins!

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How to organize your virtual data room with a data room index

PandaDoc

A data room index is an ordered list, like a table of contents, for all the docs inside your VDR. Use an accurate naming system Ensure your data room table of contents follows a clear, consistent naming convention — have the names of top-level folders and main folders reflect their content.

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