Demand Generation vs. Lead Generation: Integrating To Drive Growth
ConversionXL
MAY 27, 2022
Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. The suite of resources helps spread awareness of the Omnisend brand and product. Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical.
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